SEO & Technical Utilities

16 Free Tools, Built From Real SEO Work.

These 16 free utilities cover on-page checks, structured data formatting, crawl control files, migration validation, social sharing tags, and campaign tracking.

They are built to solve the same small, recurring, practical problems that come up constantly in real client SEO and technical work — organized into six categories, completely free to use, with no account required.

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TOOLKIT OVERVIEW

Why Give These Away for Free?

These tools solve the practical, recurring tasks that happen every day in SEO — checking a robots.txt file, validating a sitemap, or generating schema markup. Rather than solving them privately every time, I built them as tools anyone can use.

100% Free to use
No account required
Built from actual consulting needs
This serves as an honest way to demonstrate the kind of technical work reflected in the site's paid services, without pretending the tools themselves are a substitute for strategy.
Free SEO Utilities

Find the Right Tool

16 tools organized across 6 distinct technical and content categories.

On-Page & Content Tools

On-Page SEO Checker

Analyzes a page's title tag, meta description, heading structure, content length, and keyword usage, flagging common on-page issues and opportunities.

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Image SEO Checker

Reviews images on a page for alt text, file size, filename structure, and format, highlighting what's helping or hurting image SEO.

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Structured Data Tools

Schema Markup Generator

Generates valid JSON-LD structured data for common schema types without manual coding.

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Schema Markup Validator

Checks existing structured data on a page for errors, warnings, and missing required properties.

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Crawl Control & Indexing Tools

Robots.txt Generator

Creates a properly formatted robots.txt file based on the crawl rules you specify.

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Robots.txt Tester

Tests whether specific URLs are allowed or blocked by an existing robots.txt file.

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XML Sitemap Generator

Creates a properly formatted XML sitemap from a list of URLs.

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XML Sitemap Validator

Checks an existing XML sitemap for formatting errors or issues.

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Sitemap-to-URL List Converter

Converts an XML sitemap into a plain list of URLs for auditing or bulk processing.

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CSV-to-Sitemap Converter

Converts a CSV list of URLs into a properly formatted XML sitemap.

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Migration & Redirect Tools

Redirect Rule Generator

Generates properly formatted redirect rules for common redirect scenarios.

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Redirect Mapping Tool

Helps map old URLs to new URLs during a site restructure or migration, keeping redirects organized.

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SEO Migration Redirect Checker

Validates that redirects are correctly implemented and working after a site migration.

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Social Sharing Tools

Open Graph Tag Generator

Creates Open Graph meta tags to control how a page appears when shared on social platforms.

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Social Media Preview Tool

Shows how a URL will appear when shared on platforms like Facebook, X, and LinkedIn, based on its current tags.

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Tracking & Attribution Tools

UTM Builder

Creates properly formatted UTM-tagged URLs for tracking campaign performance in analytics tools.

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Navigating the Options

What These Tools Are Great For — and Where They Stop

A free tool can tell you that a page is missing a tag or that a sitemap has a broken URL. It can't tell you which of the 200 issues on your site actually matter. Knowing when to use a tool versus when to get help is critical.

These tools are a great fit if:

  • You need a quick, one-off check or file generated — a single page's on-page elements, one robots.txt file, one sitemap.

  • You're a student or course learner practicing hands-on SEO skills and want to check your own work.

  • You're a developer implementing a specific SEO recommendation (schema, redirects, sitemaps) and need a fast, no-login utility.

  • You want to spot-check something before deciding whether it's worth deeper investigation.

You need more than a free tool if:

Getting the Most Out of These Tools

These tools give you data or output — a list of issues, a generated file, a validation result — but interpreting that output and deciding what actually matters is a separate skill entirely.

Treat a tool's output as a starting point for investigation, not a finished verdict. A page that passes every technical check can still fail to rank if the content doesn't match search intent. If you want to build the judgment to prioritize what these tools flag, I recommend starting with the Foundational Track or the SEO Audits course.

Being Honest About the Limits

  • These tools check one page, one file, or one specific item at a time — they don't run ongoing, automated monitoring across an entire site.
  • They surface issues and generate output; they don't prioritize which issues matter most for your specific business or judge trade-offs.
  • They don't replace a full technical, content, or migration audit for complex or large-scale sites.
  • They don't provide strategic recommendations — only the specific check or file each tool is built to output.

Need Help Beyond the Tools?

If you've run the checks and realized you need someone to interpret the results, prioritize the fixes, or just handle the execution for you, the next step is a strategic service or a structured course.

Browse All Services Browse the Course Catalog Contact Madhav

Frequently Asked Questions

Yes. Every tool listed on this page is free to use for checking individual pages or generating specific files.
No. You can use these utilities immediately without creating an account or logging in.
The tools provide accurate technical readouts and properly formatted file generation based on standard SEO practices, but interpreting whether an issue actually matters for your business requires human judgment.
No. These are single-file, single-page, or specific-task utilities. They do not crawl or monitor your entire website on an ongoing basis.
Use the On-Page SEO Checker to review a page's title tag, meta description, heading structure, and core content elements.
The Generator writes the JSON-LD code for you based on the information you input. The Validator checks code that already exists on your page to see if it has errors.
The Redirect Rule Generator writes the actual server code (like .htaccess rules) for a redirect. The Redirect Mapping Tool helps you organize and match old URLs to new URLs in a spreadsheet format before you implement them.
No. The tools are designed to handle the technical formatting for you (like generating XML or JSON-LD), but you will need to know how to upload or add the resulting code to your website.
Yes. The generators create the required format automatically from your inputs, making it simple to create or convert sitemap files.
No. The tools surface issues and generate output, but prioritizing what to fix requires understanding your specific business goals and search strategy.
No. These tools are useful for spot-checking individual pages or tasks. They do not replace the comprehensive, site-wide diagnosis and prioritization of a professional SEO audit.
The Mapping Tool helps you plan where URLs should go before a migration. The Redirect Checker tests them after the migration to confirm they actually resolve correctly.
Yes. The toolkit evolves based on the recurring problems we see in active SEO and consulting engagements.
Yes. You can use the Contact page to suggest utilities that would be helpful for your daily SEO workflow.
If you need help interpreting data or acting on it at scale, you can browse the Course Catalog to learn the skills, or review the Services hub for hands-on consulting.
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