SEO Course in Nepal: Basic to Advanced, From Your First Keyword to a Full SEO Audit
A complete, practical SEO course that takes you from how Google works to running a professional SEO audit and building a 90-day plan, the skills you need to practise SEO independently, for clients, an employer or your own business.
Taught by Madhav Kushwaha, an SEO practitioner with 7+ years of experience who grew KrispCall from zero to 180K+ monthly organic visitors and trains SEO students at ODcrU Academy and TechAxis Institute.
What You'll Learn
Keyword Research & Intent
Find what people search for, including Nepali and Romanized Nepali queries, and map it to pages.
On-Page & Content SEO
Titles, structure, internal links, E-E-A-T and content that matches intent.
Technical SEO
Crawling, indexing, canonicals, Core Web Vitals and structured data basics.
Audits & Reporting
Search Console, GA4 and a full audit with a prioritized roadmap.
What will I learn in this SEO course?
This 8-week SEO course covers SEO from basic to advanced: how search engines and AI answers work, keyword research and search intent, on-page SEO, content SEO, technical SEO, link building and local SEO essentials, Google Search Console and GA4, and how to run a complete SEO audit. It finishes with a capstone in which you audit a real website and build a 90-day SEO plan.
SEO Course: Basic to Advanced at a Glance
- Duration
- 8 Weeks (40 lessons plus assignments)
- Level
- Beginner to Advanced
- Prerequisites
- None
- Final project
- Full SEO audit + 90-day SEO plan
- Format
- Structured lessons with hands-on assignments; schedule confirmed at enrollment
- Instructor
- Madhav Kushwaha, SEO & digital marketing trainer, Nepal
Most People Learn SEO in Fragments. This Course Joins the Pieces.
YouTube videos and blog posts teach isolated tactics: a plugin setting here, a keyword trick there. What they rarely teach is how the pieces fit together, what to fix first, and how to explain your recommendations to a client or developer.
This course follows the order a real SEO project follows (research, on-page, content, technical, authority, measurement) and ends with you doing the whole thing on a real site.
See the full curriculum-
One structured path from complete beginner to independent practitioner, without gaps between separate mini-courses.
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Nepal-relevant examples: local competition, Nepali-language search behaviour and the tools available to you here.
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Weekly assignments on a real website, so every concept is practised, not just watched.
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A full audit and 90-day plan as your capstone, the deliverable clients and employers actually pay for.
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Covers AI search as part of modern SEO, with a dedicated AI SEO course when you want to specialise.
Where This Course Fits
Five courses, each with one clear job and no repeated material. This is the main foundation course for anyone serious about search. When you finish, the 45-day Advanced SEO Course is the professional program covering audits, ecommerce, reporting and client skills, and the AI SEO Course specialises in AI Overviews, ChatGPT and Perplexity.
Digital Marketing Course
60 Days · Absolute beginner
Every core channel in one 60-day plan: SEO, local SEO, AI search (AEO + GEO), content, social media, email and WhatsApp, Google Ads, Meta Ads and analytics.
Absolute beginners, career-switchers, small business owners, freelancers and fresh graduates.
View Digital Marketing Course →SEO Course: Basic to Advanced
8 Weeks · Beginner to Advanced
Everything you need to practise SEO independently: keyword research, on-page, content, technical SEO, links, local SEO, analytics and full audits.
Anyone who wants to become a capable, independent SEO practitioner.
Advanced SEO Course
45 Days · Advanced · Professional
Industry-ready SEO training: technical SEO, Core Web Vitals, schema, link building, local and ecommerce SEO, analytics, AI SEO, client skills and portfolio projects.
Aspiring SEO specialists, career switchers, agency staff and marketers who want professional-level SEO skills.
View Advanced SEO Course →AI SEO Course (AEO & GEO)
4 Weeks · Intermediate
How AI Overviews, ChatGPT, Perplexity and Gemini choose their sources: Answer Engine Optimization, Generative Engine Optimization, AI crawlers and AI visibility tracking.
Marketers, SEOs and business owners who already understand SEO basics.
View AI SEO Course (AEO & GEO) →Local SEO Course in Nepal
2 Weeks · Beginner-friendly
Google Business Profile, Google Maps rankings, reviews, local citations, local landing pages and AI local search for businesses in Nepal.
Business owners and marketers who serve customers in a specific city or area of Nepal.
View Local SEO Course in Nepal →Compare All Courses
See learning paths for career starters, SEO specialists, working professionals and business owners.
View the course catalog →This Course Is Built for You If...
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You want to start a career in SEO.
You want a structured path from zero to doing real SEO work, with a portfolio project at the end.
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You are a digital marketer who wants SEO depth.
You know social media or ads and want to add a high-value, long-term skill.
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You are a content writer or web developer.
You want to understand how search works so your content or websites rank.
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You own a business website.
You want to understand and improve your own SEO, or manage an agency with confidence.
It Probably Isn't Right for You If...
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You want a full professional SEO specialist program.
The 45-day Advanced SEO Course goes deeper into audits, ecommerce, reporting and client skills. View Advanced SEO Course →
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You only need Google Maps visibility for a local business.
The shorter Local SEO Course in Nepal is a better fit. View Local SEO Course in Nepal →
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You want guaranteed rankings or shortcuts.
This course teaches guideline-compliant SEO and honest expectations.
The Complete 8-Week Curriculum
8 weekly modules, 40 lessons, and a capstone project you can show.
* The outline is updated regularly to reflect platform and algorithm changes.
Week 1: How Search Works & Getting Set Up (Days 1–5)
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Day 1
How Google crawls, indexes and ranks pages
The core mechanics of search, and how AI Overviews change the results page.
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Day 2
Anatomy of the search results page
Organic results, the local pack, featured snippets, People Also Ask and AI answers.
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Day 3
Setting up Google Search Console
Verifying a site and reading your first performance and indexing data.
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Day 4
SEO in Nepal
How Nepali users search in English, Nepali and Romanized Nepali, local competition, and SEO career paths.
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Day 5
SEO strategy basics
Choosing goals and deciding what to work on first.
Week 2: Keyword Research & Search Intent (Days 6–10)
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Day 6
Search intent
Informational, commercial, transactional and navigational queries, and what each one needs.
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Day 7
Keyword research tools
Google Keyword Planner, Search Console, autocomplete, and Ahrefs or Semrush.
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Day 8
Researching Nepal-specific demand
Low-volume, high-intent keywords and local modifiers that tools often miss.
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Day 9
Competitor analysis
Finding the pages and topics your competitors win with.
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Day 10
Keyword mapping
Giving every page one clear job and avoiding keyword cannibalization.
Week 3: On-Page SEO (Days 11–15)
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Day 11
Title tags, meta descriptions and URLs
Writing for rankings and for clicks.
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Day 12
Headings and content structure
Organising pages so readers and search engines understand them quickly.
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Day 13
Internal linking
Distributing authority and guiding users and crawlers through your site.
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Day 14
Image and media SEO
Alt text, compression, file names and modern formats.
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Day 15
E-E-A-T and trust signals
Authors, about pages, reviews and evidence that build credibility.
Week 4: Content SEO (Days 16–20)
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Day 16
Writing for search intent
Content that actually answers the question better than what already ranks.
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Day 17
Content briefs
Outlines that writers can follow to produce SEO-ready content.
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Day 18
Topic clusters and topical authority
Planning a content hub instead of random blog posts.
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Day 19
Content decay and refreshes
Finding, updating and consolidating underperforming pages.
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Day 20
Using AI writing tools responsibly
Working faster without publishing thin or generic content.
Week 5: Technical SEO Foundations (Days 21–25)
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Day 21
Crawlability and indexation
robots.txt, meta robots, XML sitemaps and the Page Indexing report.
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Day 22
Canonicals, redirects and status codes
Handling duplicate content and URL changes correctly.
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Day 23
Site speed and Core Web Vitals
LCP, INP and CLS in plain language, and what to fix first.
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Day 24
Mobile-first indexing, HTTPS and site architecture
Building a site structure that scales.
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Day 25
Structured data and WordPress SEO setup
Schema basics and configuring a WordPress site properly.
Week 6: Off-Page SEO, Local SEO & Authority (Days 26–30)
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Day 26
How links work
What makes a link valuable, and what Google treats as link spam.
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Day 27
Practical link building
Digital PR, resource pages, partnerships and unlinked brand mentions.
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Day 28
Brand mentions, reviews and reputation
Trust signals beyond links.
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Day 29
Local SEO essentials
Google Business Profile, NAP consistency and reviews.
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Day 30
Backlink analysis
Evaluating your link profile and your competitors'.
Week 7: Analytics, Reporting & SEO Audits (Days 31–35)
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Day 31
Search Console deep dive
Queries, pages, click-through-rate opportunities and indexing issues.
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Day 32
GA4 for SEO
Organic traffic, landing pages and conversions.
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Day 33
Rank tracking and reporting
Building a monthly SEO report stakeholders understand.
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Day 34
Running a full audit with Screaming Frog
Crawling, filtering and spotting issues across a whole site.
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Day 35
Prioritizing fixes
Turning audit findings into a roadmap by impact and effort.
Week 8: AI Search Basics, Strategy & Capstone (Days 36–40)
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Day 36
Introduction to AI search, AEO and GEO
What changes, what stays the same, and where to go deeper.
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Day 37
Building a 90-day SEO strategy
Sequencing the work for a real website.
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Day 38
Working with clients, developers and writers
Communicating SEO recommendations so they get implemented.
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Day 39
Capstone project
A full SEO audit and 90-day plan for a real or chosen website.
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Day 40
Capstone presentation and next steps
Present your work, get feedback and personalized guidance.
What You'll Walk Away With
Skills you can apply immediately, practised on real work. By the end of the course you will be able to:
Research keywords and map search intent to the right pages.
Optimize pages and write content briefs that rank.
Diagnose and prioritize common technical SEO issues.
Plan guideline-compliant link building and local SEO basics.
Use Search Console and GA4 to measure and report SEO performance.
Run a complete SEO audit with a prioritized roadmap.
Portfolio piece: A complete SEO audit and 90-day SEO plan for a real website, a genuine portfolio piece.
How the Course Is Delivered
The course runs over 8 weeks as 40 lessons, each followed by a practical assignment, and finishes with a capstone project reviewed by the instructor.
Support is available throughout so you are never stuck for long. Format (online or in person), schedule and intake dates are confirmed with you before you enroll.
What You Need Before Starting
No prior SEO experience is required.
You need a laptop and access to a website to practise on. A free WordPress site you set up during the course works perfectly well.
Tools You'll Use
- Google Search Console
- Google Analytics 4
- Google Keyword Planner
- Screaming Frog SEO Spider
- Ahrefs or Semrush
- PageSpeed Insights
- Rich Results Test
- WordPress with Yoast or Rank Math
- Google Business Profile
- Looker Studio
- ChatGPT
Madhav Kushwaha
SEO, AEO, GEO & Digital Marketing Trainer · Lalitpur, Nepal
Learn From a Practitioner Who Also Teaches in Nepal's Classrooms
Every course here is taught by Madhav Kushwaha, who still does the work he teaches: running SEO and paid acquisition for client websites while training students at two Nepali institutes. Lessons come from current client work, not a curriculum written once and left to age.
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Advanced SEO Trainer, ODcrU Academy (Kathmandu)
Teaches advanced SEO, enterprise site architecture, GEO and in-depth technical auditing.
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Digital Marketing Trainer, TechAxis Institute (Lalitpur)
Teaches SEO, PPC, social media marketing and web analytics.
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SEO & Digital Marketing Lead, Guidemeet
Previously Digital Marketing Manager at N1 Technology, led digital marketing at CG Corp Global and Chimpzlab Communications (Mumbai), and SEO at Codavatar Tech.
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7+ years in SEO and digital marketing
Since 2018, with a Bachelor of Engineering in Computer Science.
Built through technical fixes, high-intent content and conversion-focused SEO in 15 months.
Across 8+ client websites in four industries.
B2B finance brand that captured around 40% of its market's search volume.
* Results come from broader client and employer engagements led or managed by the instructor. They show practitioner credibility and are not guarantees of any student's outcomes.
Learn SEO Properly, From Basics to Advanced
Send an inquiry for the current fee, schedule and next intake. Not sure this is the right course? Ask, and you will get an honest recommendation.
SEO Course: Basic to Advanced: Frequently Asked Questions
Other Courses
Each course has a distinct scope, so you only take what you need.
Digital Marketing Course
60 Days · Absolute beginner
Absolute beginners, career-switchers, small business owners, freelancers and fresh graduates.
View courseAdvanced SEO Course
45 Days · Advanced · Professional
Aspiring SEO specialists, career switchers, agency staff and marketers who want professional-level SEO skills.
View courseAI SEO Course (AEO & GEO)
4 Weeks · Intermediate
Marketers, SEOs and business owners who already understand SEO basics.
View courseLocal SEO Course in Nepal
2 Weeks · Beginner-friendly
Business owners and marketers who serve customers in a specific city or area of Nepal.
View course