MADHAV PRASAD KUSHWAHA
Digital Marketing Manager & SEO Expert in Nepal
Imadole, Lalitpur, Nepal
Professional Summary
I’m a Digital Marketing Manager based in Nepal with more than seven years of experience in SEO, organic growth, analytics, and performance marketing. I work with SaaS, eCommerce, and FMCG brands to grow qualified traffic through technical SEO, content strategy, and data-driven acquisition campaigns.
My SEO work starts with search intent. Before building a content or optimization plan, I look at what people are searching for, the questions behind their searches, and where they are in the decision-making process. The goal is to attract the right visitors, not just increase traffic numbers.
I also work with the changing search landscape, including Google AI Overviews, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). I help build content and technical SEO foundations that make it easier for search engines and answer platforms to understand, reference, and show a brand’s information.
Over the years, I’ve led cross-functional teams, conducted technical SEO audits, and turned complex analytics into practical growth roadmaps. My work has helped scale platforms from zero to more than 180,000 monthly visitors, while contributing to lower customer acquisition costs and sustainable organic growth.
Specialized SEO Services
Technical SEO
Resolving indexation issues, optimizing core web vitals, implementing schema markup, and ensuring pristine site architecture for maximum crawlability.
Enterprise SEO
Designing scalable organic growth frameworks, managing large-scale content architectures, and executing high-impact international SEO strategies.
Content Strategy & GEO
Developing EEAT-driven content clusters and optimizing for AI Overviews (GEO) by answering specific search intent efficiently.
Local SEO
Dominating local search visibility through hyper-targeted Google Business Profile optimization, localized content strategies, and citation building.
Off-Page SEO & PR
Executing high-authority outreach, data-driven digital PR campaigns, and strategic organic link acquisition to elevate domain authority naturally.
Audits & Penalty Recovery
Conducting deep-dive forensic site audits, diagnosing sudden traffic drops, and executing robust algorithmic penalty recovery strategies.
Key Achievements & Impact
- Scaled Organic Traffic: Led comprehensive SEO and content architecture for KrispCall, establishing unparalleled topical authority and scaling organic traffic from 0 to 180,000+ monthly visitors within 15 months.
- Performance & Cost Optimization: Successfully reduced paid advertising costs across FMCG and automotive verticals by over 20% through rigorous A/B testing and precise audience segmentation.
- Platform Turnaround: Executed a technical redesign for 99aana.com, recovering organic traffic (40K/month) and driving down ad dependency from $50/day to $10/day.
- Global Brand Visibility: Orchestrated multi-country digital PR campaigns for CG Hospitality, generating over 100 million cumulative media impressions.
- Revenue Growth & Lead Generation: Delivered 10X direct sales growth for Forward Parcel via optimized PPC and targeted social media campaigns.
Core Competencies & Skills
Technical Toolkit
Professional Experience
Digital Marketing Instructor
TechAxis Institute
Lalitpur, Nepal
May 2026 - Present
- Design and deliver comprehensive training modules covering SEO, Performance Marketing, Social Media Strategy, and Web Analytics to aspiring digital marketers.
- Mentor students through hands-on practical projects, live campaign management, and technical SEO audits.
- Continually update the curriculum to reflect the modern search landscape, including Generative Engine Optimization (GEO) and AI-driven marketing workflows.
Digital Marketing Manager
N1 Technology Pvt. Ltd
Kathmandu, Nepal
June 2025 - Present
- Delivered 30%–60% organic traffic growth across 8+ client websites through technical SEO audits, keyword strategy, on-page optimization, and content execution across 4 industry verticals.
- Reduced CPL by 15%–25% across 10+ Google Ads and Meta Ads campaigns through audience segmentation, creative testing, and conversion-focused landing page alignment.
- Increased qualified leads by 25%–40% for educational consultancy clients via local SEO, landing page CRO, and full-funnel acquisition optimization.
- Drove 2x–3x organic discovery growth for WordPress products through keyword architecture and feature-led content scaling inbound without paid spend.
- Monitored and optimized performance weekly using GA4, Search Console, and CRM data, using live insights to refine targeting and conversion outcomes across all accounts.
Digital Marketing Manager
CG Corp Global
Sanepa, Lalitpur, Nepal
July 2024 - June 2025
- Led digital marketing, SEO, and online reputation strategy across the group’s FMCG, brewery, motors, electronics, and hospitality businesses.
- Led technical and on-page SEO for the cgdigital.com.np e-commerce platform, including structured data implementation and category taxonomy improvements that strengthened organic search visibility in Nepal.
- Managed paid media budgets for CG Motors and FMCG, improving return on ad spend through refined audience targeting and ongoing A/B testing of ad creatives.
- Led digital PR campaigns across five countries, securing international media coverage and building executive visibility through thought-leadership opportunities.
- Developed and executed cross-channel digital campaigns for major corporate initiatives, including the Wai Wai 40 Years milestone campaign and several Chaudhary Foundation CSR initiatives.
SEO Manager
Chimpzlab Communications Pvt. Ltd.
Mumbai, India (Remote)
March 2022 - January 2024
- Mentored, trained, and directed a 12-member digital team, instituting scalable SEO workflows that generated verifiable organic growth across B2B and B2C client accounts.
- Conducted rigorous technical SEO audits for clients in finance, real estate, and technology, identifying critical crawlability and indexing barriers to unlock immediate traffic gains.
- Architected the SEO and content strategy for Karma Capital, securing an estimated 40% of localized market search volume and driving a 20X increase in qualified organic traffic.
- Managed client stakeholder relationships through transparent, data-oriented performance reporting, successfully translating complex GA4 and Search Console metrics into executive business insights.
- Led dedicated growth hacking initiatives including a 10X sales increase for Forward Parcel and the successful Cisco Thingqbator campaign that generated 10M+ ad impressions and 4X user growth in 6 months.
Senior SEO Analyst & Strategist
Codavatar Tech Pvt. Ltd.
Kathmandu, Nepal
September 2019 - February 2022
- Led a large-scale, cross-functional team of 35 members (content writers, developers, outreach specialists) dedicated to the rapid growth of primary SaaS products: KrispCall, Timetracko, and 99aana.
- Functioned as a key stakeholder in product ideation, aligning technical SEO requirements directly with the software development roadmap.
- Executed the end-to-end SEO strategy that transformed Krispcall.com from a new domain into an authoritative industry player capturing 180K+ monthly organic sessions.
- Performed deep technical audits on company properties, successfully lowering global bounce rates by 50% via site speed optimizations, core web vitals improvements, and UX refinements.
- Revamped the acquisition strategy for real estate marketplace 99aana.com, establishing strong local SEO signals and elevating inbound property listing inquiries by 40%.
SEO Specialist & Copywriter
Codewing Solutions
Kathmandu, Nepal
April 2018 - July 2019
- Authored and optimized high-converting SEO content for digital marketplaces including rarathemes.com and blossomthemes.com, resulting in an average 30% uplift in user dwell time and blog engagement.
- Executed comprehensive on-page SEO protocols (meta data, heading tags, internal linking architectures) leading to first-page keyword rankings for 10+ distinct client portfolios.
- Conducted extensive search intent analysis and keyword research to identify high-volume, low-competition commercial terms, informing the overarching content calendar.
- Managed large-scale blogger outreach and digital PR initiatives, securing high-authority backlinks to accelerate domain authority growth.
My Growth Framework
1. Audit & Strategy
Identifying technical bottlenecks, analyzing competitor gaps, and mapping out a high-ROI roadmap tailored to your specific market.
2. Agile Execution
Implementing technical SEO fixes, launching highly targeted ad campaigns, and producing authority-building content pipelines.
3. Scale & Optimize
Continuous A/B testing, Conversion Rate Optimization (CRO), and scaling budgets dynamically to maximize leads and drive down CAC.
Quantifiable Impact
Education
Bachelor of Engineering in Computer Science
Sambhram Institute of Technology (Visvesvaraya Technological University)
Bangalore, India
2013 - 2017
Selected Brand Portfolio
Dominate Your Market with Data-Driven Growth
I build high-converting revenue engines using advanced SEO, Social Media Marketing, and Paid Ads. With 7+ years of proven experience scaling global enterprises and local service businesses, I know exactly how to multiply your visibility and drive highly qualified leads daily.