Advanced · Professional · 45 Days 45 Days · 45 daily sessions

Advanced SEO Course: A 45-Day Program to Become an Industry-Ready SEO Specialist

This program turns out SEO specialists who can work on real business websites: run technical audits, build SEO strategies, grow organic visibility, manage clients and drive measurable business growth.

Every module follows one cycle: theory, demonstration, practical implementation, a real project and reporting. Taught by Madhav Kushwaha, Advanced SEO Trainer at ODcrU Academy and a practitioner who has led SEO for SaaS products, multi-brand companies and B2B businesses.

COURSE HIGHLIGHTS

What You'll Learn

Technical SEO Engineering

Crawl budget, canonicals, redirects, JavaScript SEO, audits and fix validation.

Core Web Vitals & Schema

LCP, INP, CLS and structured data: Organization, Product, FAQ, Review, Article and Local Business.

Authority, Local & Ecommerce

Digital PR, link building, Google Business Profile, product and category SEO.

Client-Ready Skills

Reporting, proposals, pricing, roadmaps and a portfolio of real deliverables.

Course Overview

What does the Advanced SEO Course cover?

This 45-day advanced SEO course covers search engine fundamentals and strategy, advanced keyword research, professional on-page SEO, technical SEO engineering, Core Web Vitals, structured data and schema, authority and link building, local SEO, ecommerce SEO, analytics and reporting with GA4, Search Console and Looker Studio, and AI SEO and automation. It also covers professional skills such as proposals, client communication and pricing, plus keyword strategy, competitor benchmarking, international SEO, penalty recovery, negative SEO and reputation management, and SEO migrations.

Advanced SEO Course at a Glance

Duration
45 days, one session a day
Level
Advanced · Professional
Prerequisites
None formal; SEO knowledge helps you move faster
Final project
A professional SEO portfolio: audit, keyword strategy, competitor benchmarking, roadmap and report
Format
Daily sessions with demonstrations, hands-on practice and assignments; schedule confirmed at enrollment
Instructor
Madhav Kushwaha, Advanced SEO Trainer, ODcrU Academy
Why This Course

Learn SEO the Way Agencies and In-House Teams Actually Work

Many SEO courses stop at keywords and meta tags. Real SEO work also means auditing a website, fixing technical problems, building authority, reporting results, and persuading clients and developers to act on your recommendations.

This 45-day program follows a professional workflow: client requirement analysis, website audit, SEO strategy, implementation, performance monitoring, reporting and continuous optimization. Each module ends with an assignment you can add to your portfolio.

See the full curriculum
  • Eleven core modules plus professional skills, taught day by day over 45 days.
  • Every module ends with a practical assignment: audits, schema packages, link building plans, local and ecommerce reports.
  • Checkpoint revision days (Days 12, 23 and 31) with graded quizzes keep you on track.
  • Covers the full toolkit: Keyword Planner, Ahrefs, Semrush, Google Trends, GA4, Search Console and Looker Studio.
  • Includes AI SEO and automation, plus penalty recovery, negative SEO and migrations: the situations that cost businesses the most traffic.
  • Builds client-ready skills: proposals, pricing, roadmaps and monthly reports.
Choosing the Right Course

Where This Course Fits

Five courses, each with one clear job and no repeated material. This is the professional, career-focused SEO program: it starts from how search works and goes all the way to client reporting. If you want a shorter foundation, the 8-week SEO Course is the lighter option, and the AI SEO Course goes much deeper on AI search than Module 11 does.

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Best For

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SEO Course: Basic to Advanced

8 Weeks · Beginner to Advanced

Everything you need to practise SEO independently: keyword research, on-page, content, technical SEO, links, local SEO, analytics and full audits.

Best For

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You Are Here

Advanced SEO Course

45 Days · Advanced · Professional

Industry-ready SEO training: technical SEO, Core Web Vitals, schema, link building, local and ecommerce SEO, analytics, AI SEO, client skills and portfolio projects.

Best For

Aspiring SEO specialists, career switchers, agency staff and marketers who want professional-level SEO skills.

AI SEO Course (AEO & GEO)

4 Weeks · Intermediate

How AI Overviews, ChatGPT, Perplexity and Gemini choose their sources: Answer Engine Optimization, Generative Engine Optimization, AI crawlers and AI visibility tracking.

Best For

Marketers, SEOs and business owners who already understand SEO basics.

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Local SEO Course in Nepal

2 Weeks · Beginner-friendly

Google Business Profile, Google Maps rankings, reviews, local citations, local landing pages and AI local search for businesses in Nepal.

Best For

Business owners and marketers who serve customers in a specific city or area of Nepal.

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Compare All Courses

See learning paths for career starters, SEO specialists, working professionals and business owners.

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This Course Is Built for You If...

  • You want a career as an SEO specialist.

    You want industry-ready skills across audits, strategy, execution and reporting, with a portfolio to prove it.

  • You are a digital marketer or content professional.

    You want to add real SEO depth so you can take ownership of organic growth.

  • You work at, or want to join, an agency.

    You want the workflow, documentation, proposal and pricing skills agencies expect.

  • You run SEO in-house or for clients.

    You want a structured upgrade covering technical SEO, Core Web Vitals, schema, local, ecommerce and AI search.

It Probably Isn't Right for You If...

Course Structure

The Complete 45-Day Curriculum

11 core modules, professional skills, three checkpoint days and a portfolio of real deliverables.

* The outline is updated regularly to reflect platform and algorithm changes.

The workflow you'll practise

Each module follows one learning cycle: theory, demonstration, practical implementation, a real project and reporting. By Day 42 you combine everything into the complete professional SEO workflow:

Client requirementsWebsite auditSEO strategyImplementationPerformance monitoringReportingContinuous optimization
M1

Module 1: Search Engine Fundamentals & SEO Strategy Foundation Days 1–2 · 2 sessions

  1. Day 1

    How modern search engines work

    • Search engine crawling, rendering, indexing, ranking
    • Search Engine Workflow diagram: Crawling → Rendering → Indexing → Ranking → User Search Result
    In class
    Lecture with live diagram walkthrough of the search engine workflow; Live demo: checking a page's crawl/index status; Open discussion: journey of a webpage from publishing to appearing in search results
    Practice
    In-class: students redraw the Crawling→Rendering→Indexing→Ranking workflow from memory; Homework: check indexing status of 3 given URLs and note observations
  2. Day 2

    SERP features and search ecosystem

    • Organic SEO vs Paid Search
    • Understanding Google algorithm updates
    • Types of SEO: Basic SEO (On-Page & Off-Page), Technical SEO, Local SEO, Ecommerce SEO (Amazon SEO, Shopify SEO), Negative SEO (PR & ORM), Programmatic SEO, Video SEO, ASO
    • Why intent matters more than keywords
    • Practical Outcome: how websites are discovered, evaluated and ranked
    In class
    Comparative discussion: Organic vs Paid Search; Case study review of a major Google algorithm update; Mapping exercise: matching SEO types to business scenarios (retail, app, local shop, blog, ecommerce)
    Practice
    Homework: for 3 given businesses, identify which SEO type(s) apply and why; Short recap quiz on Module 1 concepts
M2

Module 2: Advanced Keyword Research & Market Intelligence Days 3–7 · 5 sessions

  1. Day 3

    Business-driven keyword research

    • Business-driven keyword research (business goals, target audience, products/services, revenue priorities, customer pain points)
    • Seed keywords (core products, services, categories, audience problems, industry terms)
    • Workflow steps: Understand Business Goals → Identify Target Audience
    In class
    Live demo: building a seed keyword list for a sample business; Group exercise: mapping target audience pain points to keyword themes
    Practice
    Homework: create a seed keyword list (min. 30 terms) for an assigned business
  2. Day 4

    Competitor keyword reverse engineering

    • Primary and secondary keywords
    • Long-tail keyword opportunities
    In class
    Guided walkthrough: analysing a competitor's ranking keywords using sample data; Hands-on grouping exercise: primary vs secondary vs long-tail classification
    Practice
    Homework: reverse-engineer one competitor's keyword footprint and list 10 opportunity gaps
  3. Day 5

    Semantic SEO and entity-based keywords

    • Semantic SEO and entity-based keywords (related terms, entities, questions, attributes, contextual phrases)
    • Search intent mapping: Informational, Commercial, Transactional, Navigational, Local
    In class
    Entity-mapping exercise for a sample topic; Intent-classification drill using a mixed keyword list
    Practice
    Homework: classify 20 given keywords by intent type with justification
  4. Day 6

    Keyword difficulty and opportunity analysis

    • Keyword difficulty and opportunity analysis (ranking difficulty, search volume, business value, authority, conversion potential)
    • Content gap analysis (own content vs target keywords vs competitors)
    • SERP analysis (ranking formats, featured snippets, content types, user expectations)
    In class
    Live SERP analysis of 3 sample priority keywords; Content gap analysis worksheet using a sample site vs. two competitors
    Practice
    Homework: SERP + gap analysis report covering 5 priority keywords
  5. Day 7

    Keyword clustering and page mapping

    • Keyword clustering and page mapping (avoiding overlap and cannibalization)
    • Professional Keyword Research Workflow: Understand Business Goals → Identify Target Audience → Research Keywords → Analyze Competition → Group Keywords → Create SEO Content Plan
    • Tools Covered: Google Keyword Planner, Ahrefs, Semrush, Google Trends, AnswerThePublic
    In class
    Tool walkthrough/demo: Google Keyword Planner, Ahrefs, Semrush, Google Trends, AnswerThePublic; Hands-on clustering and page-mapping practical
    Practice
    Module 2 Assignment: submit a full keyword research workflow output (seed list → intent map → clusters → page mapping); Module 2 checkpoint quiz
M3

Module 3: Professional On-Page SEO Optimization Days 8–11 · 4 sessions

  1. Day 8

    SEO-friendly URL structure

    • Title tag optimization
    • Meta description optimization
    In class
    Live rewriting exercise on sample page URLs, titles and meta descriptions; Peer review of rewritten tags
    Practice
    Homework: optimize URL, title tag and meta description for 5 sample pages
  2. Day 9

    Header hierarchy optimization

    • Content structure improvement
    • Internal linking architecture
    In class
    Content structuring workshop on a sample blog page; Internal link-mapping exercise
    Practice
    Homework: restructure a sample page with proper header hierarchy and add 5 relevant internal links
  3. Day 10

    Image SEO

    • Content freshness strategy
    • EEAT optimization (Experience, Expertise, Authoritativeness, Trustworthiness)
    In class
    Image SEO demo (alt text, naming, compression); EEAT case study review of high- vs low-trust pages
    Practice
    Homework: complete an EEAT audit checklist for a sample page
  4. Day 11

    Advanced Content Strategy

    • Advanced Content Strategy: Topic clusters, Pillar pages, Content hubs, Topical authority
    • On-Page SEO Workflow: Keyword Mapping → Content Planning → Page Optimization → Internal Linking → Performance Review
    In class
    Practical: build a pillar page plan with supporting cluster pages for a sample topic; Full on-page workflow walkthrough
    Practice
    Module 3 Assignment: submit a topic cluster plan (1 pillar page + 4 cluster pages) with on-page workflow applied
CP

Checkpoint: Modules 1–3 revision Day 12 · 1 session

  1. Day 12

    Revision and graded quiz

    • Recap: Search Engine Fundamentals & SEO Strategy Foundation
    • Recap: Advanced Keyword Research & Market Intelligence
    • Recap: Professional On-Page SEO Optimization
    In class
    Structured Q&A and open doubt-clearing session; Group discussion reviewing homework and assignments submitted so far
    Practice
    Revision quiz covering Modules 1-3; Individual feedback on Module 2 and Module 3 assignments
M4

Module 4: Technical SEO Engineering Days 13–17 · 5 sessions

  1. Day 13

    Technical SEO auditing

    • Technical SEO auditing (introduction)
    • Website crawling
    • Crawl budget optimization
    • Crawl depth
    • Crawl errors
    In class
    Live crawl demo using a website crawling tool; Discussion: how crawl budget affects large websites
    Practice
    Homework: simulate a crawl budget assessment for a sample site and note crawl depth issues
  2. Day 14

    XML sitemap management

    • robots.txt
    • Canonical tags
    In class
    Hands-on: create/edit an XML sitemap; Hands-on: write a robots.txt file; Canonicalization case studies
    Practice
    Homework: create a sitemap + robots.txt + canonical tag setup for a sample site
  3. Day 15

    Redirect strategy

    • Duplicate content issues
    • JavaScript SEO basics
    • Index coverage issues
    In class
    Redirect mapping exercise for a site migration scenario; JavaScript SEO rendering demo; Index coverage report walkthrough (Search Console-style report)
    Practice
    Homework: prepare a redirect map for a sample site migration
  4. Day 16

    Technical Audit deep-dive

    • Technical Audit deep-dive: Broken links, Redirect issues, Speed problems, Duplicate content, Missing metadata, Index problems, Broken pages
    In class
    Guided full technical audit practical on a sample/live website, category by category
    Practice
    Homework: continue and expand the technical audit report started in class
  5. Day 17

    Content audit

    • Content audit: Thin content, Keyword cannibalization, Outdated pages
    • Technical Audit Workflow: Website Crawl → Issue Discovery → Impact Analysis → Technical Fix → Validation
    In class
    Content audit practical on the same sample site; Full workflow simulation: crawl → discover → analyze → fix → validate
    Practice
    Module 4 Assignment: submit a complete Technical + Content Audit Report with prioritized fixes
M5

Module 5: Website Performance & Core Web Vitals Days 18–19 · 2 sessions

  1. Day 18

    Largest Contentful Paint

    • Largest Contentful Paint (LCP)
    • Interaction to Next Paint (INP)
    • Cumulative Layout Shift (CLS)
    In class
    Live demo using a page speed testing tool to measure LCP, INP and CLS; Discussion of good/needs-improvement/poor thresholds
    Practice
    Homework: run a Core Web Vitals report on 3 websites and interpret the results
  2. Day 19

    Image optimization

    • Lazy loading
    • CDN (Content Delivery Network)
    • Caching
    • Frontend optimization impact on SEO
    In class
    Hands-on demo: image compression and lazy loading implementation; Concept walkthrough: CDN and caching strategies and their SEO impact
    Practice
    Module 5 Assignment: performance improvement recommendation report for a sample site
M6

Module 6: Structured Data & Advanced SERP Optimization Days 20–22 · 3 sessions

  1. Day 20

    Schema markup fundamentals

    • JSON-LD implementation
    In class
    JSON-LD coding demo; Guided exploration of schema.org vocabulary
    Practice
    Homework: write a basic JSON-LD schema block for a sample page
  2. Day 21

    Organization schema

    • Product schema
    • FAQ schema
    In class
    Hands-on schema-building practical for each of the three schema types
    Practice
    Homework: build Organization + Product + FAQ schema for a sample business
  3. Day 22

    Review schema

    • Article schema
    • Local Business schema
    • Rich result testing
    In class
    Continued hands-on schema-building practical; Live demo: Rich Results testing tool validation
    Practice
    Module 6 Assignment: submit a complete schema package for a sample website plus a validation report
CP

Checkpoint: Modules 4–6 revision Day 23 · 1 session

  1. Day 23

    Revision and graded quiz

    • Recap: Technical SEO Engineering
    • Recap: Website Performance & Core Web Vitals
    • Recap: Structured Data & Advanced SERP Optimization
    In class
    Quiz and open Q&A; Group review of submitted technical audits and schema packages
    Practice
    Revision quiz covering Modules 4-6; Feedback on Module 4-6 assignments
M7

Module 7: Authority Building & Advanced Off-Page SEO Days 24–26 · 3 sessions

  1. Day 24

    Backlink quality analysis

    • Authority building strategy
    • Digital PR
    In class
    Backlink profile analysis demo on a sample domain; Digital PR case study discussion
    Practice
    Homework: backlink quality audit for a sample domain
  2. Day 25

    Guest posting

    • Broken link building
    • Competitor backlink analysis
    In class
    Outreach email drafting practical; Competitor backlink analysis exercise
    Practice
    Homework: competitor backlink gap report
  3. Day 26

    Anchor text strategy

    • Penalty prevention
    • Link Building Workflow: Research Websites → Analyze Authority → Outreach → Acquire Links → Monitor Growth
    In class
    Anchor text ratio exercise; Link building workflow simulation
    Practice
    Module 7 Assignment: submit a complete link building campaign plan
M8

Module 8: Local SEO Mastery Days 27–28 · 2 sessions

  1. Day 27

    Google Business Profile optimization

    • Local ranking factors
    In class
    Live Google Business Profile optimization demo; Discussion of local ranking factors
    Practice
    Homework: optimize/audit a sample Google Business Profile listing
  2. Day 28

    Reviews strategy

    • Local citations
    • Location landing pages
    In class
    Citation-building practical; Location landing page structure workshop
    Practice
    Module 8 Assignment: submit a local SEO plan (GBP optimization + citations + review strategy + location page outline)
M9

Module 9: Ecommerce SEO Days 29–30 · 2 sessions

  1. Day 29

    Category SEO

    • Product SEO
    • Product descriptions
    In class
    Live category and product page optimization demo
    Practice
    Homework: optimize 3 product pages and 1 category page for a sample store
  2. Day 30

    Schema implementation

    • Schema implementation (ecommerce)
    • Pagination
    • Filter management
    • Conversion-focused SEO
    In class
    Pagination and filter SEO case studies; Ecommerce schema implementation practical
    Practice
    Module 9 Assignment: complete ecommerce SEO optimization report for a sample store
CP

Checkpoint: Modules 7–9 revision Day 31 · 1 session

  1. Day 31

    Revision and graded quiz

    • Recap: Authority Building & Advanced Off-Page SEO
    • Recap: Local SEO Mastery
    • Recap: Ecommerce SEO
    In class
    Quiz and open Q&A; Peer review of link building, local SEO and ecommerce SEO assignments
    Practice
    Revision quiz covering Modules 7-9
M10

Module 10: SEO Analytics, Tracking & Reporting Days 32–34 · 3 sessions

  1. Day 32

    Google Analytics 4

    • Google Analytics 4 (GA4)
    • Google Search Console
    In class
    Live GA4 walkthrough; Live Google Search Console walkthrough
    Practice
    Homework: extract and interpret key metrics from a sample GA4/Search Console account
  2. Day 33

    Looker Studio dashboards

    • Traffic analysis
    • Conversion tracking
    In class
    Hands-on Looker Studio dashboard-building practical
    Practice
    Homework: build a basic Looker Studio SEO dashboard connected to sample data
  3. Day 34

    SEO KPIs

    • Monthly client reports
    • Reporting Workflow: Collect Data → Analyze Results → Identify Problems → Recommend Improvements → Present Report
    In class
    Report-building practical; Mock client report presentation
    Practice
    Module 10 Assignment: submit a complete monthly SEO client report
M11

Module 11: AI SEO & Automation Days 35–36 · 2 sessions

  1. Day 35

    AI-assisted SEO workflows

    • Keyword clustering automation
    • SEO content briefs
    In class
    Demo: AI-assisted keyword clustering; Demo: generating an SEO content brief with AI assistance
    Practice
    Homework: generate an AI-assisted content brief for a target keyword cluster
  2. Day 36

    Competitor analysis using AI

    • Schema generation (AI-assisted)
    • AI search optimization
    • Future of SEO with generative engines
    In class
    Demo: AI-assisted competitor analysis; Discussion: optimizing content for generative/AI search engines and future outlook
    Practice
    Module 11 Assignment: submit an AI-assisted competitor analysis report
D37

Professional Skills Days 37–38 · 2 sessions

  1. Day 37

    Professional Skills

    • SEO proposal preparation
    • Client communication
    • SEO pricing strategy
    In class
    Proposal-writing workshop; Client communication role-play exercise
    Practice
    Homework: draft a full SEO proposal for a sample client
  2. Day 38

    Professional Skills

    • Agency workflow management
    • SEO roadmap creation
    • Professional documentation
    In class
    Roadmap-building exercise; Walkthrough of professional documentation templates
    Practice
    Homework: create a 3-month SEO roadmap outline for a sample client (feeds into the Day 42 roadmap project)
D39

Keyword Strategy, Benchmarking & International SEO Days 39–41 · 3 sessions

  1. Day 39

    Keyword Strategy

    • Turning keyword research into a documented keyword strategy
    • Prioritising keywords by volume, difficulty, intent and business value
    • Mapping keywords to site structure and the customer journey
    • Building a keyword roadmap and presenting it to a client
    In class
    Walkthrough of a professional keyword strategy document; Hands-on: build the strategy document for the portfolio website
    Practice
    Submit a keyword strategy document for the assigned website
  2. Day 40

    Competitor Analysis & Benchmarking

    • Identifying true search competitors, not just business competitors
    • Benchmarking visibility, content, links and technical health
    • SEO gap and opportunity analysis
    • Presenting competitor findings and recommendations
    In class
    Guided competitor benchmarking using the course tool stack; Peer review of benchmarking findings
    Practice
    Submit a competitor SEO analysis and benchmarking report
  3. Day 41

    International & Multilingual SEO

    • When and how to go international with SEO
    • Site structure options: ccTLD, subdomain and subfolder
    • Hreflang implementation and common mistakes
    • Localisation versus translation, and international keyword research
    In class
    Hreflang mapping exercise for a multi-market sample site; Case study: international structure decisions
    Practice
    Submit an international SEO plan with a structure recommendation and hreflang map
D42

Portfolio & the Complete SEO Workflow Day 42 · 1 session

  1. Day 42

    Complete Professional SEO Workflow: Synthesis & Portfolio Compilation

    • Portfolio project: Three-month SEO growth roadmap
    • Portfolio project: Professional SEO performance report
    In class
    Guided project work session with instructor mentoring; Mock presentation practice
    Practice
    Project submission: Three-Month SEO Growth Roadmap + Professional SEO Performance Report
D43

Penalties, Reputation & Migrations Days 43–45 · 3 sessions

  1. Day 43

    Google Manual Action & Penalty Recovery

    • Manual actions versus algorithmic ranking drops
    • Diagnosing a penalty in Search Console and analytics
    • Common causes: unnatural links, thin or spammy content, policy violations
    • Recovery workflow: audit, clean-up, documentation and reconsideration request
    In class
    Diagnosis exercise on a sample site with a traffic drop; Draft a recovery plan and reconsideration request outline
    Practice
    Submit a penalty diagnosis and recovery plan for a sample affected site
  2. Day 44

    Negative SEO & ORM

    • What negative SEO is and how to detect it
    • Monitoring backlinks, brand mentions and reviews
    • Defence: link clean-up, reporting and documentation
    • Online reputation management: brand SERP, reviews and crisis response
    In class
    Backlink and brand-SERP monitoring walkthrough; Role-play: responding to a reputation incident
    Practice
    Submit a brand SERP and reputation audit with an action plan
  3. Day 45

    SEO Migration & Change Management

    • Types of migration: domain, HTTPS, CMS, redesign and URL restructure
    • Pre-migration benchmarking and URL mapping
    • Redirect plan, staging QA and launch checklist
    • Post-migration monitoring, recovery and managing change with developers and stakeholders
    In class
    Build a migration checklist and redirect plan for a sample site; Launch-day and post-launch monitoring simulation
    Practice
    Submit a migration plan and checklist for a sample site move

What You'll Walk Away With

Skills you can apply immediately, practised on real work. By the end of the course you will be able to:

Conduct technical SEO audits covering crawling, indexing, redirects, speed and duplicate content.

Run advanced keyword research with intent mapping and clustering, and turn it into a keyword strategy.

Implement and validate schema markup: Organization, Product, FAQ, Review, Article and Local Business.

Plan authority building, digital PR and safe link building campaigns.

Optimize local and ecommerce SEO, from Google Business Profile to product and category pages.

Report SEO performance with GA4, Search Console and Looker Studio, and present it to clients.

Use AI to speed up clustering, briefs and competitor analysis, and optimize content for AI search.

Portfolio piece: A professional SEO portfolio: a technical and content audit, keyword strategy, competitor benchmarking, three-month roadmap and performance report.

How the Course Is Delivered

The program runs for 45 days, one session a day. Each day pairs teaching with a live demonstration, hands-on practice and a homework or assessment task, and every module ends with an assignment.

Support is available throughout so you are never stuck for long. Format (online or in person), schedule and intake dates are confirmed with you before you enroll.

What You Need Before Starting

No formal prerequisites.

Comfort with computers and the web is enough: the program starts from how search engines work. Prior SEO experience helps you move faster.

Tools You'll Use

  • Google Keyword Planner
  • Ahrefs
  • Semrush
  • Google Trends
  • AnswerThePublic
  • A website crawler
  • Google Search Console
  • Google Analytics 4
  • Looker Studio
  • PageSpeed Insights
  • Rich Results Test
  • Google Business Profile
Madhav Kushwaha, SEO and digital marketing trainer in Nepal

Madhav Kushwaha

SEO, AEO, GEO & Digital Marketing Trainer · Lalitpur, Nepal

Your Instructor

Learn From a Practitioner Who Also Teaches in Nepal's Classrooms

Every course here is taught by Madhav Kushwaha, who still does the work he teaches: running SEO and paid acquisition for client websites while training students at two Nepali institutes. Lessons come from current client work, not a curriculum written once and left to age.

  • Advanced SEO Trainer, ODcrU Academy (Kathmandu)

    Teaches advanced SEO, enterprise site architecture, GEO and in-depth technical auditing.

  • Digital Marketing Trainer, TechAxis Institute (Lalitpur)

    Teaches SEO, PPC, social media marketing and web analytics.

  • SEO & Digital Marketing Lead, Guidemeet

    Previously Digital Marketing Manager at N1 Technology, led digital marketing at CG Corp Global and Chimpzlab Communications (Mumbai), and SEO at Codavatar Tech.

  • 7+ years in SEO and digital marketing

    Since 2018, with a Bachelor of Engineering in Computer Science.

KrispCall
0 → 180K+ Monthly Organic Visitors

SaaS growth built on technical SEO, performance work and high-intent content.

Karma Capital
~40% Of Market Search Volume

Captured by a B2B finance brand alongside 20× website traffic growth.

99aana
5× CAC Improvement

Nepali real estate portal with paid acquisition costs cut fivefold and 40,000 monthly organic visitors.

* Results come from broader client and employer engagements led or managed by the instructor. They show practitioner credibility and are not guarantees of any student's outcomes.

Train as a Professional SEO Specialist in 45 Days

Send an inquiry with a short note about your background. You will receive the fee, schedule and an honest view on whether this is the right course for you.

Course: Advanced SEO Course

No spam. No hard sell. Questions before enrolling are welcome.

We will use the information you provide to respond to this enquiry. See our Privacy Policy.

Advanced SEO Course: Frequently Asked Questions

No formal experience is required. The program starts with how search engines work and builds to professional audits, strategy and reporting. If you already know the basics, you will simply move faster.
The SEO Course is an 8-week foundation that makes you an independent practitioner. This 45-day program is a professional, career-oriented specialist program with deeper technical SEO, Core Web Vitals, schema, ecommerce and local SEO, analytics reporting, AI SEO, penalty recovery and migrations, and client skills such as proposals and pricing.
The program has 45 daily sessions. Each day combines teaching, a live demonstration, hands-on practice and a homework or assessment task. Days 12, 23 and 31 are checkpoint and revision days with graded quizzes.
A portfolio of real deliverables: a technical and content audit report, a keyword strategy, a schema package, a link building plan, a local SEO plan, an ecommerce SEO report, a monthly client report, an AI-assisted competitor analysis, a three-month SEO growth roadmap and a professional performance report. For the roles this portfolio is aimed at, see SEO Jobs in Nepal. For how I structure reports for leadership, read How to Report Enterprise SEO to Executives.
Module 11 covers AI-assisted SEO workflows, keyword clustering automation, content briefs, competitor analysis and schema generation with AI, and optimizing for AI and generative search. For a deeper dive, take the AI SEO Course (AEO & GEO).
Yes. Module 8 covers Google Business Profile, local ranking factors, reviews, citations and location pages. Module 9 covers category and product SEO, ecommerce schema, pagination, filters and conversion-focused SEO.
Yes. The final days cover Google manual actions and penalty recovery, negative SEO and online reputation management, and SEO migrations and change management.
Google Keyword Planner, Ahrefs, Semrush, Google Trends, AnswerThePublic, a website crawler, Google Search Console, GA4, Looker Studio, PageSpeed Insights and the Rich Results Test.
Format, schedule and fees are confirmed when you enquire. Send an inquiry for the current details.
Yes. Team training can be arranged; mention it in your inquiry. Team training suits organisations where several people share responsibility for a large website, a situation described in What Is Enterprise SEO?
The main outcome is your skills and the portfolio you build. Ask about completion certificates when you enquire.
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