Verified Portfolio

Every Claim on This Site Has a Number Behind It.

Marketing consultants make a lot of claims. This page exists so you don't have to take them on faith. Each case study here includes the actual approach and the actual result, with context on where and how it was achieved.

These 22 case studies span a real, varied career — leading SEO for a SaaS product from zero, running paid and organic strategy for a national conglomerate's 25+ brands, and managing multiple B2B clients at once inside an agency.

Career Highlights at a Glance

180K
Mo. Organic Visitors
(KrispCall)
100M+
Media Impressions
(CG Hospitality)
10X
Sales Growth
(Forward Parcel)
20X
Traffic Increase
(Karma Capital)
25+
Brands Managed
(CG Corp Global)
B.E.
Computer Science
2013-2017

A Quick Note Before You Read These

Honesty is a core principle of this practice. Some case studies below reflect a single, highly focused engagement with one dedicated company. Others reflect aggregate results across multiple clients managed simultaneously within an agency or in-house conglomerate role (which is why some client names are withheld for confidentiality).

Both types are real and verified, but they are not directly comparable to each other. Furthermore, results for any future engagement depend entirely on that specific business's market, competition, and starting point — these figures are proof of capability, not a guarantee of identical future outcomes.

SEO Content

KrispCall

B2B SaaS (US-Focused)

Grew organic traffic from 0 to 180,000 monthly visitors in 15 months.

SEO Content

Forward Parcel

B2B Logistics

Increased online sales by 10X.

Digital PR & Brand

CG Hospitality

Intl. Media Reach

Generated over 100 million media impressions across 5 countries.

Digital PR & Brand

CG Corp Global

Multi-Brand Campaigns

Over 50 million views from international brand launches.

Paid Media

CG Motors

Test Ride Bookings

Cut ad cost by 20% while increasing bookings >15%.

Paid Media

CG FMCG

Ad Reach Optimization

>10% increase in reach and views via optimized targeting.

Paid Media SEO

99aana.com

CAC Reduction

5X CAC improvement (ad spend reduced $50 to $10/day) maintaining leads.

SEO Content

Karma Capital

B2B Fintech Demand Gen

20X increase in website traffic, capturing 40% of market search volume.

Event Mktg Paid Media

Cisco Thingqbator

B2B Event Lead Gen

4X increase in event registrations and >10M ad views.

Content & Product

timeTracko

SaaS GTM Strategy

Contributed to product ideation, feature planning, and go-to-market roadmap development.

SEO Content

RaraTheme & BlossomTheme

WP Products Content

30% avg. increase in blog engagement; 15% conversion rate lift.

SEO

Multi-Vertical Client Portfolio

Technical SEO & Content

30–60% organic traffic growth across 8+ client websites (4 industries).

Paid Media

Multi-Account Paid Media

Google & Meta Ads

15–25% CPL reduction across 10+ ongoing ad campaigns.

SEO Paid Media

Educational Consultancies

Local SEO & CRO

25–40% increase in qualified leads.

SEO

WordPress SaaS Product

Organic Discovery

2X–3X organic discovery growth without paid spend.

SEO

CG Digital

eCommerce SEO

Traffic grew 50% (30K to 45K monthly visitors) in 4 months.

Web Mgmt SEO

WaiWai

Web Redesign & Intl Expansion

New site achieved >4,500 monthly visitors in first 50 days.

Reputation

WaiWai & CG Stakeholder

Reputation Management

~80% of policy-violating content removed within 3-4 months.

Content & Product

WordPress Products

Support-Led Upselling

Converted free customers to paid via documentation and support interaction.

Social Media Paid Media

Deltin Jaqk Casino

Social Media Marketing

Drove customer bookings up by 15% within 3 months.

Event Mktg Social Media

Global Select

Edu Event Marketing

~800 student registrations across two separate events.

Event Mktg Social Media

Sashwat Dham

Cultural Event Marketing

15,000+ attendees; 25 media outlets reaching ~300K views.

Explore the Services Behind These Results

The specific disciplines applied to achieve the outcomes above.

Enterprise SEO

The discipline behind the KrispCall growth and acquisition.

view Enterprise SEO

Hospitality Marketing

The discipline behind the CG Hospitality media impressions.

explore Hospitality

Digital PR & Brand

Related to the international media and publisher network work.

view Digital PR

Google Ads Management

Related to the CAC reduction and B2B paid media results.

explore Google Ads

Content Strategy

Related to the content-driven traffic and sales growth results.

view Content Strategy

SEO Services

The core organic growth engine seen across the portfolio.

explore SEO Services

SEO & AI SEO Course

Learn the foundational version of these skills directly.

view Course

Full Service Catalog

Browse the complete list of digital marketing services.

View All Services

Want a Similar Result for Your Business?

Every case study on this page started with a specific problem — declining traffic, rising ad costs, a stalled launch, a reputation issue, a hard-to-fill event. The first step is understanding yours.

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Frequently Asked Questions

They represent a mix. The specific context for each is noted in its details. Some reflect work delivered as part of an employer's marketing team (e.g., managing multiple clients inside an agency, or as an in-house lead) rather than independent freelance engagements.
Where confidentiality or non-disclosure restrictions apply to a specific brand within an agency portfolio, the client name is withheld and an anonymized descriptor is used to respect that agreement.
These results are drawn directly from Madhav's verified professional history. We can discuss relevant methodologies and strategic approaches in more depth on a consultation call.
The portfolio spans B2B SaaS, logistics, hospitality, casino/entertainment, education, fintech, B2B events, local real estate (99aana.com), and FMCG.
Results rely on standard industry tracking tools relevant to the channel (e.g., Google Analytics for traffic, ad platform reporting for CPL, CRM data for leads and sales).
No guarantees can be made. Every business has a different starting point, market size, and level of competition. These case studies show a capability to execute, not a promise of identical future outcomes.
Yes. This archive is updated to reflect current methodologies and recent, verifiable results.
The most frequent disciplines are SEO, Paid Media (Google/Meta Ads), Content & Product Marketing, and Digital PR/Reputation.
Yes, we can dive deeper into the specific tactics and structural decisions that drove a result if it relates to your own business challenges.
While SEO and paid media are core services, this archive demonstrates clear, verified execution in event marketing (e.g., Cisco, Sashwat Dham) and complex reputation management.
Most significant growth requires a multi-channel approach. The 'Approach' section for each case study lists the specific combination of tactics used.
It varies wildly by goal. A paid media optimization (like CG Motors) might show results in weeks, while compound organic growth (like KrispCall's 15-month timeline) takes sustained effort over several quarters.
Both. The principles used to structure a national conglomerate's strategy are often the same ones used to fix a local business's leaky funnel.
Yes, you can use the category filter bar at the top of the case study grid on this page to isolate specific disciplines.
Use the contact form above to request a consultation and discuss how the disciplines demonstrated here might apply to your business.
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