Digital Marketing Guides for Nepal
Plain-language guides on digital marketing for Nepali businesses: search and AI search, social media, email marketing, paid ads and the strategy that ties them together. The SEO guides are live now, covering costs, online stores, AI search, learning SEO, SEO audits, technical SEO, local SEO and SEO for large, complex websites. Written by a working practitioner, dated, and linked to the official documentation behind every technical claim.
SEO and AI search
More guides on SEO in Nepal
Pricing, ecommerce, AI search, learning and careers. Each guide links to the free tools, services and courses that put it into practice.
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SEO pricing 10 min read
Cost of SEO in Nepal: Pricing, Packages and What Drives It
Indicative monthly SEO ranges in NPR, what basic, standard and advanced packages include, what drives the price and how to compare quotes without getting burned.
Read the guide -
Ecommerce SEO 12 min read
SEO for Nepali Ecommerce: A Practical Guide for Online Stores
Site structure, faceted navigation, product pages, structured data in NPR, Core Web Vitals, local signals and links for online stores selling to Nepali shoppers.
Read the guide -
AI search 12 min read
The Future of SEO in Nepal: AI Search, Trust and What to Do Now
What AI Overviews, AI Mode and AI assistants mean for Nepali brands, what Google says you actually need to do, and a 90-day plan built on trust and clear content.
Read the guide -
Learning SEO 10 min read
How to Learn SEO in Nepal: A 4-Month Roadmap for Beginners
A month-by-month plan with free tools, weekly practice on real Nepali sites, a portfolio checklist and an honest guide to choosing a course.
Read the guide -
SEO careers 11 min read
SEO Jobs in Nepal: Roles, Skills, Career Paths and Remote Work
The main SEO roles in Nepal, what each involves, the skills and portfolio employers look for, how remote and freelance work really runs, and a real career path.
Read the guide Not sure where to start?
Talk it through with Madhav
Book a free consultation and get an honest view on what your site and market need first.
Book a Free Consultation
SEO and AI search: audits and site health
How to choose, read and act on an SEO audit
Not sure which audit you need? Start with the first guide. The others cover sorting a long error list, finding out why pages are not indexed, protecting rankings in a redesign and judging an audit report.
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SEO audits 10 min read
Technical SEO Audit vs Complete SEO Audit vs Content Audit: Which One Do You Need?
How technical, content and complete SEO audits differ, the symptoms that point to each, and a three-question way to choose the right one before you spend money.
Read the guide -
Audit triage 12 min read
Your SEO Tool Shows 4,000 Errors: The 12 That Actually Matter
How to turn a crawler report with thousands of errors into a short, ordered fix list: the 12 issues that affect crawling and indexing, and the warnings you can safely park.
Read the guide -
Indexing 12 min read
Why Your Important Pages Aren't Getting Indexed (and How an Audit Finds the Cause)
Why important pages stay out of Google and how an audit finds the cause: reading each Search Console status, noindex and canonical checks, rendering, server issues and a step-by-step workflow.
Read the guide -
Site migrations 11 min read
SEO Migration Audit: What to Check Before, During and After a Redesign
A before, during and after checklist for protecting organic visibility in a redesign or replatform: URL inventory, redirect mapping, staging QA, launch-day checks and post-launch monitoring.
Read the guide -
Audit reports 10 min read
What a Good SEO Audit Report Looks Like (and How to Spot a Bad One)
What a good SEO audit report contains, how to read the evidence and priorities, and the red flags of a bad one: raw exports, vague advice, no owners and guaranteed rankings.
Read the guide Want it done for your site?
Get an SEO audit you can act on
A scoped audit with evidence, priorities, owners and a check for every fix.
See the SEO Audit Service
SEO and AI search: technical foundations
Technical SEO: crawling, indexing, rendering and platforms
How Google finds, understands, indexes and ranks a page, and where each step goes wrong: robots.txt and page removal, JavaScript frameworks, redirects, and the traps specific to Shopify, WordPress and Webflow.
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Technical SEO 12 min read
Technical SEO in Four Questions: Can Google Find, Understand, Index and Rank Your Pages?
A four-question way to diagnose technical SEO: can Google find, understand, index and rank your pages, with the checks, usual fixes and Search Console reports for each stage.
Read the guide -
Indexing control 10 min read
Robots.txt Doesn't Remove Pages From Google (Here's What Does)
Why a Disallow rule does not remove a page from Google, how blocked pages still appear, and the methods that do work: noindex, 404 or 410, authentication and the Removals tool.
Read the guide -
JavaScript SEO 9 min read
JavaScript SEO for React, Vue and Angular Sites: Is Google Actually Seeing Your Content?
How Google crawls, renders and indexes React, Vue and Angular sites, when server-side rendering or prerendering is worth it, and the tests that show what Google really sees.
Read the guide -
Redirects 10 min read
301, 302, 307, 308: Which Redirect Should You Use (and What Breaks When You Pick Wrong)
Which redirect to use: 301 or 308 for permanent moves, 302 or 307 for temporary ones, when the HTTP method matters, and what breaks with chains, loops and wrong codes.
Read the guide -
Platforms 12 min read
Technical SEO for Shopify vs. WordPress vs. Webflow: The Platform-Specific Traps
The technical SEO traps specific to Shopify, WordPress and Webflow: URLs, canonicals, redirects, robots and sitemaps, plugins and apps, and how to choose or leave a platform.
Read the guide Technical problem on your site?
Get a technical SEO review
A clear list of what blocks crawling, indexing and rendering on your templates, ordered by impact, with an owner for every fix.
See Technical SEO Services
SEO and AI search: large and complex websites
Enterprise SEO: systems, governance and safe scale
Company size is not what makes SEO hard. These guides cover what enterprise SEO means, how to stop teams from breaking each other's work, how to release template changes safely, how to scale pages without spam risk and how to report results to leaders.
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Enterprise SEO 12 min read
What Is Enterprise SEO? (It's Not About Company Size)
What enterprise SEO really means, why it is about the shape of a site and not the size of a company, and a four-question self-assessment to see whether you need it.
Read the guide -
SEO governance 14 min read
SEO Governance: How to Stop Different Teams From Breaking Your Rankings
The rules to write down, who owns each decision, a risk-based change workflow, QA checklists and the signals that show governance is working on a large site.
Read the guide -
Release safety 14 min read
One Template, 10,000 Pages: How a Single Deploy Can Wipe Out Your Organic Traffic
How one change to a shared template can hide or break thousands of pages, the mistakes behind it, and the staging checks, release gates and monitoring that prevent it.
Read the guide -
Programmatic SEO 16 min read
Programmatic SEO Without the Penalty Risk: When Scaling Pages Helps and When It Hurts
When generating pages from templates helps and when it hurts: what Google's spam policies say, how to validate demand and data, and a decision test for every page type.
Read the guide -
SEO reporting 13 min read
How to Report Enterprise SEO to Executives (Without Drowning Them in Technical Errors)
A one-page structure for executive SEO reports, which metrics belong in a board deck versus a dev standup, and how to be exact about what each number can show.
Read the guide Large or complex website?
Get an enterprise SEO assessment
A clear view of your biggest risks and opportunities across templates, teams and markets, ranked by business impact.
See Enterprise SEO Services
Local search
Local SEO: Google Maps, Business Profile and location pages
How Google decides who appears in local results, why a Business Profile is only the start, the mistakes that cause suspensions, how to rank without a storefront, and when a page per city is worth building.
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Local ranking 11 min read
How Google Decides Who Shows Up in Local Results: Relevance, Distance and Prominence
What relevance, distance and prominence mean in Google local results, which of the three you can change, and the order I check them in when a business is not showing up.
Read the guide -
Business Profile 9 min read
Google Business Profile Is Not Local SEO: What Else You Need
A Business Profile is the front door of local SEO, not the whole strategy. What it does well, what it cannot do, and the website, reviews, schema and tracking that sit around it.
Read the guide -
Local SEO mistakes 10 min read
Local SEO Mistakes That Get Businesses Suspended or Ignored
The local SEO mistakes that risk a Business Profile suspension and the quieter ones that leave a business invisible, with Google's rules, what to do after a suspension and the order to fix things.
Read the guide -
Service-area businesses 9 min read
Service-Area Business Local SEO: How to Rank Without a Storefront (Without Faking an Address)
How plumbers, cleaners, tutors and other service-area businesses can do local SEO without a storefront: hiding the address, setting honest service areas, pages, reviews and tracking.
Read the guide -
Location pages 9 min read
Should You Create a Page for Every City You Serve? (Probably Not Like This)
When a city or area page is earned and when it is a doorway page: a six-question test, what a good one contains, safer alternatives and how to clean up thin pages you already have.
Read the guide Not showing up locally?
Get a local SEO audit
A clear review of your Business Profile, location pages, reviews and tracking, with the fixes ordered by impact.
See Local SEO Services
How these guides are written
Platform advice goes stale quickly, so every guide shows who wrote it, when it was last updated, where its claims come from and how it was made.
Sourced
Statements about how a platform works, such as Google, link to that platform's own documentation, so you can read the original.
Written by a practitioner
By Madhav Kushwaha, who does SEO for a living and teaches it in Kathmandu and Lalitpur.
Honest about limits
No guaranteed rankings. Market figures such as prices are labelled as estimates, not quotes.
Open to correction
Found something wrong or out of date? Email hi@madhavkushwaha.com.
AI-assisted, then checked
Guides start as drafts written with an AI assistant. They are then edited, fact-checked against the official documentation and published under my name, and each guide says so.
Dated and rechecked
Each guide shows when it was last updated and when its Google sources were checked, because platform advice goes stale.
More from this site
- Free SEO ToolsBrowser-based checkers and generators for on-page SEO, Core Web Vitals, schema, redirects, local SEO and AI search.
- CoursesFive practical courses, from a 60-day digital marketing plan to advanced SEO and AI SEO.
- Case StudiesReal SEO, paid media and digital PR work, with the numbers and the context behind them.
- ServicesSEO audits, technical, local and ecommerce SEO, AI SEO, content, ads and analytics.
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