AI SEO Course (AEO & GEO): Learn How AI Search Chooses What to Cite
More searches now end with an AI-generated answer from Google AI Overviews, ChatGPT, Perplexity or Gemini. This course teaches how those systems find, select and cite sources, and the practical Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) work that improves your chances of being one of them.
Taught by Madhav Kushwaha, who provides AI SEO as a professional service and teaches GEO and advanced SEO at ODcrU Academy. Evidence-based, honest about what nobody outside the platforms knows, and free of hype.
What You'll Learn
How AI Search Works
Retrieval, grounding and citations across AI Overviews, ChatGPT, Perplexity and Gemini.
Answer Engine Optimization
Answer-first content, question research, structure and schema.
Generative Engine Optimization
Entity clarity, citable assets, brand mentions and AI crawler access.
AI Visibility Tracking
Prompt tracking, share of voice and AI referral traffic in GA4.
What is AI SEO, and what are AEO and GEO?
AI SEO is the practice of improving how your brand and content appear in AI-generated search answers. Answer Engine Optimization (AEO) focuses on being selected as the direct answer to a question, through clear, well-structured, answer-first content. Generative Engine Optimization (GEO) focuses on being cited or mentioned when AI systems such as ChatGPT, Perplexity, Gemini and Google AI Overviews synthesize an answer from several sources. This 4-week course teaches both, plus AI crawler access and how to measure AI visibility.
AI SEO Course (AEO & GEO) at a Glance
- Duration
- 4 Weeks (20 lessons plus assignments)
- Level
- Intermediate
- Prerequisites
- SEO fundamentals
- Final project
- AI visibility audit + 90-day AEO/GEO plan
- Format
- Structured lessons with hands-on assignments; schedule confirmed at enrollment
- Instructor
- Madhav Kushwaha, SEO & digital marketing trainer, Nepal
Ranking Is No Longer the Only Way to Be Found
When an AI answer sits above the organic results, being ranked fifth may not earn a click, but being cited in the answer can. The qualities that earn citations overlap with good SEO, but they are not identical: clarity, verifiable facts, entity consistency and genuinely useful, original information matter more than ever.
This course consolidates the previous AI SEO, AEO & GEO, Content Strategy for AI Search and LLM Mastery courses into one focused programme with no repetition.
See the full curriculum-
One complete AI search course instead of four overlapping ones.
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Separates evidence from speculation, so you don't waste time on tactics nobody can verify.
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Covers both sides: content that answers well (AEO) and authority that earns citations (GEO).
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Includes the technical layer: AI crawlers, robots.txt decisions, rendering and llms.txt.
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Teaches measurement, so you can show AI visibility progress to clients or leadership.
Where This Course Fits
Five courses, each with one clear job and no repeated material. Take this after the SEO Course or with equivalent SEO knowledge. It also pairs with the Advanced SEO Course, which introduces AI SEO in Module 11 but doesn't go as deep as this course.
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Aspiring SEO specialists, career switchers, agency staff and marketers who want professional-level SEO skills.
View Advanced SEO Course →AI SEO Course (AEO & GEO)
4 Weeks · Intermediate
How AI Overviews, ChatGPT, Perplexity and Gemini choose their sources: Answer Engine Optimization, Generative Engine Optimization, AI crawlers and AI visibility tracking.
Marketers, SEOs and business owners who already understand SEO basics.
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Google Business Profile, Google Maps rankings, reviews, local citations, local landing pages and AI local search for businesses in Nepal.
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View Local SEO Course in Nepal →Compare All Courses
See learning paths for career starters, SEO specialists, working professionals and business owners.
View the course catalog →This Course Is Built for You If...
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You already understand SEO basics.
You know how keywords, on-page SEO and links work, and want to add AI search.
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You are an SEO or content professional.
Clients or leadership are asking about AI Overviews and ChatGPT visibility, and you want real answers.
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You run marketing for a brand.
You want your business to be recommended when customers ask AI assistants for options.
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You want a future-proof specialism.
AEO and GEO are fast-growing skills with few genuine practitioners in Nepal.
It Probably Isn't Right for You If...
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You are completely new to SEO.
Start with the SEO Course: Basic to Advanced; it includes an introduction to AI search. View SEO Course: Basic to Advanced →
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You want guaranteed AI citations.
No one outside the platforms controls citations. This course improves your odds and understanding, honestly.
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You want to build or fine-tune language models.
This is a search marketing course, not a machine learning engineering course.
The Complete 4-Week Curriculum
4 weekly modules, 20 lessons, and a capstone project you can show.
* The outline is updated regularly to reflect platform and algorithm changes.
Week 1: How AI Search Works (Days 1–5)
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Day 1
The AI search landscape
Google AI Overviews and AI Mode, ChatGPT search, Perplexity, Gemini and Copilot.
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Day 2
How AI answers are generated
Retrieval, grounding and citations explained without the hype.
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Day 3
Query fan-out, embeddings and semantic relevance
The concepts that matter, in plain language.
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Day 4
What is known vs. unknown
Separating evidence from speculation in AEO and GEO advice.
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Day 5
AI search in Nepal
English vs. Nepali queries, local entities, and where AI answers already appear.
Week 2: Answer Engine Optimization (AEO) (Days 6–10)
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Day 6
Finding the questions
People Also Ask, forums, Reddit, customer conversations and prompt research.
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Day 7
Answer-first writing
Concise definitions, steps, comparisons and tables.
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Day 8
Structuring pages for extraction
Headings, lists, FAQs and passage-level clarity.
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Day 9
Structured data for answers
FAQ, HowTo, Product and Organization schema, and when schema actually matters.
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Day 10
Featured snippets and voice answers
Winning direct-answer positions and measuring AEO results.
Week 3: Generative Engine Optimization (GEO) (Days 11–15)
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Day 11
Entity clarity
Making your brand, people and products unambiguous to AI systems.
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Day 12
Earning citations
Original data, expert insight, comparisons and genuinely citable assets.
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Day 13
Off-site signals
Brand mentions, reviews, directories, Wikidata realities and digital PR.
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Day 14
Content strategy for AI search
Topical coverage, freshness and avoiding generic AI-written content.
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Day 15
Technical access for AI crawlers
GPTBot, OAI-SearchBot, PerplexityBot and Google-Extended; robots.txt decisions, rendering and llms.txt.
Week 4: Measurement, Workflows & Capstone (Days 16–20)
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Day 16
Tracking AI visibility
Prompt sets, citation tracking and share of voice.
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Day 17
AI referral traffic in GA4
Segmenting visits from ChatGPT, Perplexity, Gemini and Copilot.
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Day 18
AI tools in SEO workflows
Research, clustering and drafting with quality control.
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Day 19
Capstone project
An AI visibility audit and 90-day AEO/GEO plan for a real brand.
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Day 20
Capstone review and next steps
Feedback on your plan and guidance on applying it.
What You'll Walk Away With
Skills you can apply immediately, practised on real work. By the end of the course you will be able to:
Explain how AI Overviews, ChatGPT and Perplexity retrieve and cite sources.
Write and structure answer-first content that is easy to extract and cite.
Strengthen entity clarity and the off-site signals that support citations.
Make informed decisions about AI crawler access and technical readiness.
Track AI visibility and AI referral traffic, and report it credibly.
Tell evidence-based AEO/GEO advice apart from hype.
Portfolio piece: An AI visibility audit and 90-day AEO/GEO plan for a real brand.
How the Course Is Delivered
The course runs over 4 weeks as 20 lessons, each followed by a practical assignment, and finishes with a capstone project reviewed by the instructor.
Support is available throughout so you are never stuck for long. Format (online or in person), schedule and intake dates are confirmed with you before you enroll.
What You Need Before Starting
SEO fundamentals are expected.
You should understand keyword research, on-page SEO and how links work. If you are new to SEO, start with the SEO Course: Basic to Advanced, which includes an introduction to AI search.
Tools You'll Use
- Google AI Overviews & AI Mode
- ChatGPT
- Perplexity
- Gemini
- Microsoft Copilot
- Google Search Console
- Bing Webmaster Tools
- Google Analytics 4
- Schema Markup Validator
- Rich Results Test
- Screaming Frog
- Ahrefs or Semrush
Madhav Kushwaha
SEO, AEO, GEO & Digital Marketing Trainer · Lalitpur, Nepal
Learn From a Practitioner Who Also Teaches in Nepal's Classrooms
Every course here is taught by Madhav Kushwaha, who still does the work he teaches: running SEO and paid acquisition for client websites while training students at two Nepali institutes. Lessons come from current client work, not a curriculum written once and left to age.
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Advanced SEO Trainer, ODcrU Academy (Kathmandu)
Teaches advanced SEO, enterprise site architecture, GEO and in-depth technical auditing.
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Digital Marketing Trainer, TechAxis Institute (Lalitpur)
Teaches SEO, PPC, social media marketing and web analytics.
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SEO & Digital Marketing Lead, Guidemeet
Previously Digital Marketing Manager at N1 Technology, led digital marketing at CG Corp Global and Chimpzlab Communications (Mumbai), and SEO at Codavatar Tech.
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7+ years in SEO and digital marketing
Since 2018, with a Bachelor of Engineering in Computer Science.
Growth built on structured, high-intent content and entity clarity.
For a set of WordPress products through search and content work.
Digital PR and brand visibility, the off-site signals AI systems draw on.
* Results come from broader client and employer engagements led or managed by the instructor. They show practitioner credibility and are not guarantees of any student's outcomes.
Learn How AI Search Works, and How to Be Part of the Answer
Send an inquiry for the current fee, schedule and next intake. Questions about whether you are ready for this course are welcome.
AI SEO Course (AEO & GEO): Frequently Asked Questions
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