Madhav Kushwaha: SEO, AI SEO & Digital Marketing Expert in Nepal
I am an SEO, AEO, GEO and digital marketing consultant based in Lalitpur, Nepal, and I train marketers at ODcrU Academy and TechAxis Institute. But my background isn't strictly in marketing; it's in Computer Science.
That technical foundation shapes everything about how I approach search visibility today. I don't treat SEO as a purely creative or intuitive exercise. I treat it as a structured, diagnosable, and technical system. Search algorithms, whether traditional crawlers or modern generative AI engines, are ultimately software. They have rules, constraints, and measurable inputs.
Over the past 7+ years, I have applied that technical perspective to help businesses untangle complex architectural issues, align their content with actual user intent, and build reliable acquisition systems. I've had the privilege of supporting more than 19 brands globally. Whether I am auditing a million-page eCommerce site, developing a local search strategy, or structuring content for AI Overviews, the goal remains the same: clarity, accuracy, and sustainable growth.
Serving Two Needs from One Foundation
You are likely reading this page for one of two reasons: you are a business considering hiring me for a marketing service, or you are a professional considering enrolling in one of my training courses.
You don't get two different versions of me. The consulting work is what the courses are built from. The courses exist because I am willing to teach the exact same frameworks I use professionally.
The Work Behind the Website
Trust in this industry isn't built on promises; it's built on a verifiable track record. The strategies I advise on and the courses I teach are grounded in actual outcomes achieved across diverse industries, from SaaS and logistics to international hospitality.
A highly competitive SaaS environment requiring a scalable organic growth strategy. This involved resolving complex technical constraints, deploying high-intent content architectures, and maintaining a strict conversion focus at scale.
Customer acquisition cost was unsustainably high and leaned on expensive paid ads. By redesigning demand generation around organic growth and optimized paid acquisition, daily ad spend fell from $50 to $10 with the same lead volume, alongside 40,000 monthly organic visitors.
An enterprise-scale engagement focused on brand authority. Delivered a high-impact digital PR and off-page campaign designed for broad international reach, engagement, and unshakeable entity trust.
Seven Years In-House, in Agencies and in the Classroom
From SEO copywriting in 2018 to leading digital marketing for multi-brand companies, with teaching running alongside the practice.
Career
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August 2026 – Present
SEO & Digital Marketing Lead · Guidemeet Pvt. Ltd.
Leading SEO and digital marketing for Guidemeet, an online platform that connects travelers with local guides, while continuing to teach SEO, AEO, GEO and digital marketing.
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June 2025 – July 2026
Digital Marketing Manager · N1 Technology Pvt. Ltd., Kathmandu
SEO and paid acquisition for client websites in four industries and a set of WordPress products: 30–60% organic growth across 8+ sites and 15–25% lower cost per lead across 10+ ad campaigns.
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July 2024 – May 2025
Digital Marketing Manager · CG Corp Global, Kathmandu
Digital strategy across eight brand verticals and 25+ brands in FMCG, hospitality, brewery, motors and electronics, including technical SEO for cgdigital.com.np and campaigns with 50M+ views.
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March 2022 – January 2024
Digital Marketing Manager · Chimpzlab Communications, Mumbai
Led a 12-person team on B2B marketing, events and lead generation for brands including Karma Capital, Forward Parcel and Cisco thingQbator.
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September 2019 – February 2022
Senior SEO & SaaS Marketing Lead · Codavatar Tech, Kathmandu
SEO and go-to-market for KrispCall, TimeTracko and 99aana, growing KrispCall from zero to 180K+ monthly organic visitors in 15 months, cutting 99aana's paid acquisition cost fivefold and leading a 35-member cross-functional team.
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April 2018 – July 2019
SEO Copywriter · Codewing Solutions, Kathmandu
SEO content and on-page audits for WordPress theme brands Rara Themes and Blossom Themes.
Teaching
- Advanced SEO Trainer, ODcrU Academy (Kathmandu): advanced SEO, enterprise site architecture, GEO and in-depth technical auditing.
- Digital Marketing Trainer, TechAxis Institute (Lalitpur): SEO, PPC, social media marketing and web analytics.
- Private workshops for marketing teams, founders, developers and career switchers, plus five courses on this site.
Education
Bachelor of Engineering in Computer Science, Sambhram Institute of Technology (Visvesvaraya Technological University), Bangalore, 2013–2017.
How I Actually Work
If you browse the service pages across this site, you will see a set of consistent guardrails. They aren't just marketing copy; they are the non-negotiable principles that dictate how I advise clients and how I instruct students.
1. Diagnosis Before Prescription
I do not apply a default playbook regardless of the situation. Every engagement begins with an honest assessment of what is actually happening with your traffic, conversions, or organizational bottlenecks. If you don't need a specific service, I will tell you.
2. No Manipulative Shortcuts
I will not participate in generating fake reviews, purchasing email lists or backlinks, executing search suppression schemes, or building ads that inappropriately target sensitive personal information. Shortcuts that risk your brand's long-term survival are never worth the short-term spike.
3. Honesty Over Guaranteed Outcomes
No honest consultant can guarantee a specific Google ranking, a guaranteed patient/student volume, or a promised income increase in advance. Algorithms, competitors, and market dynamics change. I promise rigorous, data-backed execution, not fabricated certainties.
4. Currency Over Stale Playbooks
Search and digital marketing change constantly, especially with the rise of AI-driven answer engines. My strategies and course materials are built from active, current work. I teach and implement what works right now, not what worked three years ago.
5. Fewer Things Done Well
Whether advising a business on which channels to prioritize or a student on which course to start with, the honest answer is often "less than you think, done properly" rather than "more." Focus drives results better than fragmented effort.
Why I Teach, Not Just Consult
A frequent question from prospective students is: If you run a successful consulting practice, why do you spend time teaching?
The answer is that the skills used in client work are fundamentally teachable. I built the course catalog because there is a massive gap in the market between academic marketing theory and the actual, day-to-day reality of getting things to rank, convert, and drive revenue.
Teaching from active practice, rather than from a fixed curriculum written once and left to age, means my students learn how to navigate algorithm updates, enterprise bottlenecks, and AI search disruptions as they happen in the real world.
This is also why every course page on this site is explicit about scope. Teaching honestly means being clear about who a course isn't built for, the exact same way I am honest with a consulting prospect when a specific service doesn't fit their business.
The Education Philosophy
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Practitioner-Led: Instruction comes from someone actively solving these problems for clients today.
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Portfolio Over Promises: Courses end in tangible, capstone projects, not empty guarantees of job placement.
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Explicit Boundaries: Clear direction on who should start with foundational tracks versus advanced specializations.
Who This Is (and Isn't) Built For
I do not pretend to be the right fit for every client or every student. A successful engagement or enrollment requires alignment on how the work gets done.
You're likely a great fit if:
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You want an honest diagnosis before a prescription, even if the honest answer is "you need less than you think."
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You value transparency about what can and can't be guaranteed, over confident-sounding promises that don't hold up in reality.
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You're looking for either hands-on service work or genuine skill-building, not a shortcut around doing either.
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You're comfortable with a practitioner-instructor model, someone teaching from active work, not a fixed, unchanging curriculum.
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You want a long-term, ethical approach to SEO and marketing, even where a shortcut might look tempting in the short term.
You might be better served elsewhere if:
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You're looking for guaranteed rankings, guaranteed enrollment or revenue outcomes, or promises no honest consultant or instructor can actually make.
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You want manipulative tactics (fake reviews, purchased links or lists, or search suppression schemes) that this practice won't provide under any circumstances.
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You need a highly specialized service or course outside the current catalog's scope, in which case, an honest referral elsewhere is more useful than forcing a fit.
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You're looking for the cheapest, fastest option available rather than one built on genuine diagnosis and ethical practice; there may be faster or cheaper alternatives, and that's a legitimate choice for some situations.
The Range of Work This Covers
The core principles remain the same, but the execution adapts to the environment.
General Consulting
Cross-channel strategy, technical SEO, content, and paid advertising management for growing businesses seeking predictable revenue engines.
Industry Verticals
Deep, specialized marketing systems built specifically for SaaS, Hospitality, Healthcare, Dental, Education, and Fitness businesses.
Education & Training
Five focused courses: Digital Marketing, SEO (basic to advanced), Advanced SEO, AI SEO (AEO & GEO) and Local SEO in Nepal, alongside classroom teaching at ODcrU Academy and TechAxis Institute.
Ready to Take the Next Step?
Whether you know exactly which marketing service you need, you're ready to enroll in a course, or you just want a strategic consultation to figure out where to start, the right next step is one message away.
Contact Madhav