Local SEO Course in Nepal: Get Found on Google Maps When Customers Search Nearby
When someone in Kathmandu, Lalitpur, Pokhara or any other city searches for a clinic, restaurant, school, consultancy or service near them, Google Maps decides who they call. This course teaches how to make sure it's your business, using methods that work with Nepal's addresses, search habits and platforms.
Built and taught by Madhav Kushwaha, a Lalitpur-based SEO consultant who provides local SEO for businesses across Nepal and trains marketers at ODcrU Academy and TechAxis Institute.
What You'll Learn
Google Business Profile
Setup, verification, categories, services, photos and messaging.
Reviews & Reputation
Ethical review generation and replies in English and Nepali.
Citations & Local Pages
Consistent business details and area pages that aren't doorway pages.
Calls, WhatsApp & Tracking
Measuring the enquiries local SEO actually produces.
What will I learn in this local SEO course?
This 2-week local SEO course teaches how to rank a Nepali business on Google Maps and in local search results. It covers how local rankings work, setting up and verifying a Google Business Profile, handling Nepal-specific address challenges with landmarks and Plus Codes, profile optimization, ethical review generation, local landing pages, citations and NAP consistency, local link building, AI local search, and tracking calls and WhatsApp enquiries. It ends with a complete local SEO audit and action plan for a real business.
Local SEO Course in Nepal at a Glance
- Duration
- 2 Weeks (10 lessons plus assignments)
- Level
- Beginner-friendly
- Prerequisites
- None
- Final project
- Local SEO audit + action plan for a Nepali business
- Format
- Structured lessons with hands-on assignments; schedule confirmed at enrollment
- Instructor
- Madhav Kushwaha, SEO & digital marketing trainer, Nepal
Generic Local SEO Advice Wasn't Written for Nepal
Most local SEO guides assume standard street addresses, postcard verification and Yelp-style directories. In Nepal, businesses deal with addresses described by ward, tole and landmark, customers who search in English, Nepali and Romanized Nepali, and enquiries that arrive by phone, Viber, WhatsApp and Messenger rather than web forms.
This course teaches local SEO principles that work everywhere, applied to the realities of running and marketing a business in Nepal.
See the full curriculum-
Practical Google Business Profile setup and verification troubleshooting.
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Accurate map pins and addresses using landmarks and Plus Codes.
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Keyword research for English, Nepali and Romanized Nepali local searches.
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Review strategies that comply with Google's policies, no fake reviews.
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Tracking calls and messaging-app enquiries so you can see what local SEO earns.
Where This Course Fits
Five courses, each with one clear job and no repeated material. A short, focused specialist course. Business owners can take it on its own. Marketers often pair it with the Digital Marketing Course or the SEO Course for a complete skill set.
Digital Marketing Course
60 Days · Absolute beginner
Every core channel in one 60-day plan: SEO, local SEO, AI search (AEO + GEO), content, social media, email and WhatsApp, Google Ads, Meta Ads and analytics.
Absolute beginners, career-switchers, small business owners, freelancers and fresh graduates.
View Digital Marketing Course →SEO Course: Basic to Advanced
8 Weeks · Beginner to Advanced
Everything you need to practise SEO independently: keyword research, on-page, content, technical SEO, links, local SEO, analytics and full audits.
Anyone who wants to become a capable, independent SEO practitioner.
View SEO Course: Basic to Advanced →Advanced SEO Course
45 Days · Advanced · Professional
Industry-ready SEO training: technical SEO, Core Web Vitals, schema, link building, local and ecommerce SEO, analytics, AI SEO, client skills and portfolio projects.
Aspiring SEO specialists, career switchers, agency staff and marketers who want professional-level SEO skills.
View Advanced SEO Course →AI SEO Course (AEO & GEO)
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How AI Overviews, ChatGPT, Perplexity and Gemini choose their sources: Answer Engine Optimization, Generative Engine Optimization, AI crawlers and AI visibility tracking.
Marketers, SEOs and business owners who already understand SEO basics.
View AI SEO Course (AEO & GEO) →Local SEO Course in Nepal
2 Weeks · Beginner-friendly
Google Business Profile, Google Maps rankings, reviews, local citations, local landing pages and AI local search for businesses in Nepal.
Business owners and marketers who serve customers in a specific city or area of Nepal.
Compare All Courses
See learning paths for career starters, SEO specialists, working professionals and business owners.
View the course catalog →This Course Is Built for You If...
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You own or manage a local business in Nepal.
Clinics, restaurants, hotels, schools, consultancies, retailers, salons, gyms and service businesses.
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You market businesses that serve a specific area.
You want reliable, repeatable local SEO results for clients or your employer.
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You manage several branches or locations.
You need a structure for multiple profiles and location pages.
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You want more calls and walk-ins, not just website traffic.
You care about enquiries from people nearby who are ready to buy.
It Probably Isn't Right for You If...
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Your business only sells online nationally or internationally.
The SEO Course: Basic to Advanced is a better fit. View SEO Course: Basic to Advanced →
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You want to buy reviews or keyword-stuff your business name.
These violate Google's guidelines and risk suspension; this course teaches sustainable methods.
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You need every marketing channel, not just local search.
The Digital Marketing Course covers ads, social and email too. View Digital Marketing Course →
The Complete 2-Week Curriculum
2 weekly modules, 10 lessons, and a capstone project you can show.
* The outline is updated regularly to reflect platform and algorithm changes.
Week 1: Google Business Profile & Google Maps Rankings (Days 1–5)
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Day 1
How local search works in Nepal
The map pack, proximity, relevance and prominence, and how people search: "near me", area names, Nepali and Romanized Nepali.
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Day 2
Creating, claiming and verifying a Business Profile
Verification options, common failures and how to handle suspensions.
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Day 3
Addresses and service areas in Nepal
Wards, toles, landmarks, Plus Codes and getting the map pin right.
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Day 4
Optimizing the profile
Primary and secondary categories, services, products, photos, posts and messaging.
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Day 5
Reviews and reputation
Ethical review generation, replying in English and Nepali, and handling fake or unfair reviews.
Week 2: Local Website, Authority & Measurement (Days 6–10)
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Day 6
Local landing pages
Pages for Kathmandu, Lalitpur, Bhaktapur, Pokhara and beyond, plus multi-branch structure, without doorway pages.
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Day 7
Citations and NAP consistency
Directories, social profiles, delivery and booking platforms, and industry associations.
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Day 8
Local links and community presence
Local news portals, sponsorships, events and partnerships.
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Day 9
AI local search and measurement
How AI answers recommend local businesses; Business Profile insights, call and WhatsApp tracking, and UTM tags.
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Day 10
Capstone project
A complete local SEO audit and 90-day action plan for a real Nepali business.
What You'll Walk Away With
Skills you can apply immediately, practised on real work. By the end of the course you will be able to:
Set up, verify and fully optimize a Google Business Profile.
Fix address, map pin and category problems that hold rankings back.
Run an ethical review programme and respond to reviews well.
Build consistent citations and local landing pages.
Improve how AI assistants describe and recommend a local business.
Track calls, WhatsApp enquiries and direction requests from local search.
Portfolio piece: A complete local SEO audit and 90-day action plan for a real Nepali business.
How the Course Is Delivered
The course runs over 2 weeks as 10 lessons, each followed by a practical assignment, and finishes with a capstone project reviewed by the instructor.
Support is available throughout so you are never stuck for long. Format (online or in person), schedule and intake dates are confirmed with you before you enroll.
What You Need Before Starting
No prior SEO experience is required.
Business owners are welcome. Access to a Google Business Profile, either your own or one you manage, makes the course more practical but is not required.
Tools You'll Use
- Google Business Profile
- Google Maps
- Plus Codes
- Google Search Console
- Google Analytics 4
- Local rank grid tracker
- Schema Markup Validator
- Facebook Page
- WhatsApp Business
- Canva
Madhav Kushwaha
SEO, AEO, GEO & Digital Marketing Trainer · Lalitpur, Nepal
Learn From a Practitioner Who Also Teaches in Nepal's Classrooms
Every course here is taught by Madhav Kushwaha, who still does the work he teaches: running SEO and paid acquisition for client websites while training students at two Nepali institutes. Lessons come from current client work, not a curriculum written once and left to age.
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Advanced SEO Trainer, ODcrU Academy (Kathmandu)
Teaches advanced SEO, enterprise site architecture, GEO and in-depth technical auditing.
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Digital Marketing Trainer, TechAxis Institute (Lalitpur)
Teaches SEO, PPC, social media marketing and web analytics.
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SEO & Digital Marketing Lead, Guidemeet
Previously Digital Marketing Manager at N1 Technology, led digital marketing at CG Corp Global and Chimpzlab Communications (Mumbai), and SEO at Codavatar Tech.
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7+ years in SEO and digital marketing
Since 2018, with a Bachelor of Engineering in Computer Science.
Nepali real estate portal, with paid acquisition costs cut fivefold.
For education consultancy clients at N1 Technology.
Digital strategy across FMCG, hospitality, motors and electronics brands in Nepal.
* Results come from broader client and employer engagements led or managed by the instructor. They show practitioner credibility and are not guarantees of any student's outcomes.
Get Your Business Found by Customers Nearby
Send an inquiry for the current fee, schedule and next intake. Business owners can ask how the course applies to their own business.
Local SEO Course in Nepal: Frequently Asked Questions
Other Courses
Each course has a distinct scope, so you only take what you need.
Digital Marketing Course
60 Days · Absolute beginner
Absolute beginners, career-switchers, small business owners, freelancers and fresh graduates.
View courseSEO Course: Basic to Advanced
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View courseAdvanced SEO Course
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Aspiring SEO specialists, career switchers, agency staff and marketers who want professional-level SEO skills.
View courseAI SEO Course (AEO & GEO)
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Marketers, SEOs and business owners who already understand SEO basics.
View course