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When Jaron Nalewak went on his honeymoon, the last thing he expected was to be nicknamed "mayonnaise" due to his shockingly pale complexion.
Determined to get a tan without risking sunburn, he turned to the self-tanning aisle—only to find a wall of products designed exclusively for women, packed with floral scents, unnecessary dyes, and a formula that left him looking more like a blotchy orange than a bronzed god.
That embarrassing moment sparked an idea that would eventually lead to a multi-million dollar business, a viral TikTok presence, and a high-stakes negotiation inside the Shark Tank.
What is Bro Glo?
Bro Glo is a specialized self-tanning brand formulated specifically for men. Unlike traditional self-tanners that can feel heavy, greasy, or smell like a bouquet of flowers, Bro Glo utilizes a clear, water-based formula. This means it dries quickly, feels lightweight on the skin, and most importantly, doesn't stain your clothes, bed sheets, or couch.
The secret to their natural-looking tan is DHA (Dihydroxyacetone) derived from sugar beets. When applied, this FDA-approved active ingredient interacts with the amino acids on the surface of the skin to create a natural, gradual darkening effect over six to eight hours.
Designed to be "stupid-simple" to use, guys can apply it before bed and wake up looking like they just spent a weekend in Cancún, completely avoiding the dreaded orange tint.
| Product Overview | Details |
|---|---|
| Industry | Men's Grooming & Skincare |
| Founded Year | 2021 |
| Core Product | Water-Based Self-Tanner for Men |
| Target Audience | Men seeking a natural, mess-free tan |
| Retail Price | $55.00 (Starter Bundle) to $66.00 (King Bundle) |
Who are the Founders of Bro Glo?
Bro Glo was founded by a trio of friends and family: Tom Phillips, Jaron Nalewak, and Joe McDevitt.
The three men come from incredibly diverse professional backgrounds—one in finance, one working as an attorney, and one running a violin shop.
The origin story is rooted in a genuine frustration with the beauty industry. After Jaron's "mayonnaise" incident, he realized that men care about their appearance just as much as women do, but they want products tailored to their specific needs.
Starting with a modest investment of just $937, the team hand-labeled their first batch of 200 face tanners in a garage in Reading, Pennsylvania.
They leaned heavily into humor and authenticity to market their product. Jaron became the face of the brand on TikTok, creating hilarious, relatable videos that normalized self-tanning for everyday guys. Their first batch sold out in just two weeks, proving that the market for a "bro" tanner was massive.
Bro Glo Shark Tank Journey & Pitch
The founders stepped into the Shark Tank during Season 16 (Episode 8, which aired in January 2025), exuding confidence and carrying a bold valuation. They asked the Sharks for $200,000 in exchange for 5% equity, placing the value of Bro Glo at a hefty $4 million.
The Sharks were initially skeptical of the high valuation until Joe dropped their sales figures. Launched in March 2021, the company pulled in $107,000 in its first year. By 2022, that number grew to $482,000. And in 2023, they achieved a staggering $3.1 million in revenue.
The Sharks were blown away by the margins and the explosive growth fueled entirely by direct-to-consumer marketing.
Robert Herjavec loved the brand but hated the $4 million valuation, prompting him to drop out early. From there, a bidding war erupted.
Kevin O'Leary offered $200,000 for 5%, but attached a $1 per unit royalty until he recouped $1 million. Lori Greiner tried a structured deal involving a loan and a royalty. Guest Shark Daniel Lubetzky offered $200,000 for 8%.
Then, Mark Cuban jumped in. Highlighting his connections to massive retail brands like Mad Rabbit and Beatbox Beverages, Cuban offered $200,000 for 10% equity.
The founders tried to counter Cuban at 8%, but the billionaire held firm. Recognizing the immense value of his network, the trio accepted Mark Cuban's offer.
| Pitch & Offers | Details |
|---|---|
| Initial Ask & Valuation | $200,000 for 5% ($4 Million Valuation) |
| Sharks in the Room | Mark Cuban, Kevin O'Leary, Lori Greiner, Robert Herjavec, Daniel Lubetzky |
| Kevin O'Leary's Offer | $200,000 for 5% + $1 royalty until $1M is paid |
| Lori Greiner's Offer | $100K cash + $100K loan for 10% + $0.50 royalty |
| Daniel Lubetzky's Offer | $200,000 for 8% equity |
| Final Deal Accepted | Mark Cuban: $200,000 for 10% equity |
What Happened to Bro Glo After Shark Tank?
The "Shark Tank effect" hit Bro Glo hard and fast. Following the broadcast, traffic to their website skyrocketed.
To capitalize on the prime-time exposure, the team immediately launched a "Shark Tank Starter Bundle" prominently featured on their homepage, which bundled their famous face tanner, body tanner, and application mitt.
With Mark Cuban's backing, the founders began streamlining their operations. Previously, the company struggled with seasonal demand, selling out during the winter months and scrambling to fulfill orders.
Post-Shark Tank, they partnered with a more robust third-party logistics provider to handle the massive influx of new orders and optimized their inventory forecasting to prevent dreaded stockouts.
Is Bro Glo Still in Business?
Yes, Bro Glo is absolutely still in business and thriving. The company has officially moved out of the "side hustle" phase and is now a powerhouse in the men's grooming sector.
They have proudly surpassed the milestone of 250,000 customers. True to their pitch, they are also expanding beyond their flagship tanner.
The brand now bills itself as a comprehensive grooming solution for men, offering exfoliating soaps, non-tanning face moisturizers, and sea salt hair spray.
Bro Glo continues to dominate social media marketing, keeping their customer acquisition costs low while maintaining incredibly healthy profit margins.
What is the Valuation & Net Worth of Bro Glo?
When the founders walked into the Tank, they valued their company at $4 million. By accepting Mark Cuban's offer of $200,000 for 10%, the on-paper valuation of Bro Glo dropped to $2 million.
However, this is a common strategy on the show; entrepreneurs frequently take a lower valuation to secure a "Shark" who can exponentially scale the business.
Given that Bro Glo was already doing $3.1 million in revenue in 2023, and factoring in the massive sales spike following their 2025 Shark Tank appearance, the company's revenue is estimated to be well over $5 million annually.
Based on standard multiples for profitable, high-growth direct-to-consumer skincare brands, Bro Glo's estimated valuation sits comfortably between $8 million and $12 million.
The founders have built serious wealth from a $937 initial investment, proving that solving a simple, embarrassing problem can be incredibly lucrative.
Where to Buy Bro Glo?
You can easily purchase Bro Glo directly through their official website, thebroglo.com, which is the best place to score deals like the "King Bundle" and take advantage of free shipping on US orders over $60.
If you prefer lightning-fast shipping, Bro Glo is also a massive seller on Amazon, which accounts for roughly half of their total sales volume.
Are Bro Glo Reviews Actually Good?
The reviews are overwhelmingly positive. On their website, the brand boasts a 4.6-star rating out of thousands of reviews.
The most common praise from customers is exactly what the founders intended: nobody can tell the tan is fake. Users consistently highlight that the product does not turn their skin orange and that the water-based formula leaves their sheets completely clean.
Madhav Kushwaha
SEO Analyst & Digital Marketer
Madhav analyzes complex business pitches and provides high-level updates for tech startups and reality television ventures. Specializing in advanced organic search strategies, he brings clarity to the rapidly evolving digital landscape.