MADHAV KUSHWAHA
Growth Hacker & SEO Strategist
Summary
A results-obsessed Growth Hacker and SEO Strategist with over 6 years of experience in architecting and executing high-velocity growth engines. I specialize in leveraging data-driven experiments, full-funnel optimization, and scalable acquisition channels to deliver explosive results. I've led teams of up to 35, transforming organic traffic from zero to 180K, engineering 10X sales growth, and slashing ad spend by 20% across diverse sectors like SaaS, FMCG, and e-commerce.
Key Achievements
- KrispCall Growth: 0 to 180K Traffic
Led SEO strategy to scale organic traffic in 15 months via content, on-page, and backlinks.
- 99aana.com Turnaround: 40K Traffic/Month
Redesigned marketplace, driving organic traffic and cutting ad costs from $50 to $10/day.
- Cost Optimization: >20% Reduction
Reduced paid ad costs for FMCG, Motors, and Electronics verticals.
- Global Outreach: 100M+ Impressions
Generated for CG Hospitality across 5 countries through media outreach.
- CG Digital: 40% Traffic Increase
Implemented successful SEO strategy for their eCommerce platform.
- Brand Sentiment: <20% Negative
Reduced negative online sentiment for CG Foods & Key Stakeholders of CG Corp Global.
- Forward Parcel: 10X Sales Growth
Achieved 10X sales growth through targeted Social Media and PPC Campaigns.
- Cisco Thingqbator: 4X User Growth
Delivered 4X user growth, 10M+ impressions, and 25K+ social media leads in 6 months.
Core Skills
Growth Toolkit
Growth Philosophy
- Data-Driven Decisions: Every action is measured. Every result informs the next step.
- High-Tempo Testing: Fail fast, learn faster. Continuous experimentation is the key to unlocking growth.
- Customer-Centric: Growth is a byproduct of creating genuine value and an exceptional user experience.
- Full-Funnel Focus: True growth happens across the entire user journey, from awareness and acquisition to retention and referral.
- Technology as a Lever: Utilizing automation and the right tools to scale efforts, amplify results, and operate with maximum efficiency.
Portfolio & Brands
Professional Experience
Social Media Manager
CG Corp Global
July 2024 - May 2025
- Oversaw digital strategy and online reputation for FMCG, Brewery, Motors, Electronics, and Hospitality verticals.
- Architected and executed a comprehensive SEO strategy for the `cgdigital.com.np` eCommerce platform, focusing on technical SEO, category-page optimization, and structured data implementation to boost organic visibility and traffic.
- Analyzed and adjusted paid advertising campaigns for CG Motors and FMCG, focusing on precise audience segmentation.
- Increased brand visibility, reaching over 50 million impressions for new product introductions.
- Developed and executed digital marketing plans for major campaigns like "Wai Wai 40 Years".
- Built and managed relationships with media outlets for promotional coverage in 5 international markets.
- Created PR and digital branding strategies for key executives to establish thought leadership.
- Directed content for the Chaudhary Foundation to showcase CSR activities across Nepal, India, and Moldova.
SEO Manager
Chimpzlab Communications Pvt. Ltd.
March 2022 - January 2024
- Managed and trained a 12-member team, implementing SEO and digital strategies that drove measurable growth for diverse clients.
- Conducted in-depth technical SEO audits and competitor analysis for clients across finance, real estate, and technology sectors to identify and capitalize on growth opportunities.
- Developed and scaled content marketing funnels, from ideation to promotion, resulting in significant lead generation and improved keyword rankings for B2B and B2C clients.
- Established and maintained client relationships through regular performance reporting, translating complex data into actionable insights and strategic recommendations to ensure goal alignment and satisfaction.
- Directed campaigns for Karma Capital, achieving 20X traffic growth and capturing 40% of market search volume.
- Executed SEO strategies for Forward Parcel, driving a 10X increase in online sales.
- Delivered social media campaigns for Cisco Thingqbator, achieving 4X growth in registrations and 10M+ ad impressions.
- Developed content and social media strategies for the Super CFO, positioning them as a thought leader and boosting website traffic by 10%.
Sr. SEO Analyst
Codavatar Tech Pvt. Ltd.
September 2019 - February 2022
- Led and managed a team of 35 members, overseeing projects for Krispcall, Timetracko, and 99aana.
- Contributed to product ideation, feature planning, and roadmap creation for Krispcall & Timetracko.
- Achieved 0-180K organic traffic growth for krispcall.com through targeted SEO and content marketing.
- Led technical SEO audits to resolve website issues, achieving a 50% reduction in bounce rate.
- Redesigned SEO strategies for 99aana.com, driving property leads and boosting inquiries by 40%.
- Managed cross-functional teams to ensure seamless alignment between product and marketing strategies.
- Developed long-term marketing plans, driving substantial annual revenue growth.
- Collaborated with clients to deliver tailored solutions, achieving 90% client satisfaction scores.
SEO Copywriter
Codewing Solutions
April 2018 - July 2019
- Developed high-quality, SEO-optimized content for projects such as rarathemes.com and blossomthemes.com, resulting in an average 30% increase in blog engagement.
- Conducted thorough on-page SEO optimizations, leading to an increase in search rankings for 10+ clients.
- Conducted content audits and resolved on-page SEO issues, enhancing search rankings across various platforms.
- Performed extensive keyword research and analysis to identify high-intent, low-competition terms, forming the backbone of all content strategies.
- Optimized blog posts and product pages within the WordPress ecosystem, utilizing plugins like Yoast SEO to ensure best practices were met for titles, meta descriptions, and readability.
- Assisted in creating link-worthy content and participated in blogger outreach campaigns to build domain authority for theme marketplaces.
- Tracked content performance using Google Analytics and Search Console, providing reports on user engagement and search rankings to guide future content creation.
- Collaborated with designers and developers to deliver cohesive, engaging content tailored to specific market audiences.
Education
Bachelor of Computer Science Engineering
Sambhram Institute of Technology (VTU), Bangalore, India
2013 - 2017