A Full Catalog of SEO and AI Search Courses, Taught From Real Practice
Welcome to the complete catalog of 24 targeted SEO and AI search courses, grouped into logical learning tracks so you can find the right starting point — whether you've never touched SEO before or you're a working professional specializing in AI search.
Every course is capped at a realistic 35 days in length maximum, matching its scope perfectly. The catalog spans foundational SEO, AI search (AEO/GEO/LLM), technical audits, local SEO, digital PR, and eCommerce SEO. All material is delivered directly through madhavkushwaha.com.
Taught by Someone Still Doing the Work, Not Just Teaching It
Every course draws on active client work across SEO, AI search, and technical audits — not repackaged theory written years ago.
Courses are grouped into clear tracks so learners at different stages can find the exact right entry point.
Every course is capped at a realistic length (35 days maximum) rather than dragging out material to inflate perceived value.
Courses include a practical, applied component working on real scenarios rather than multiple-choice quizzes alone.
Which AI Search Course Is Right for You?
Because multiple courses in this catalog cover overlapping AI search territory, it's important to choose the one that matches your current expertise and specific goal, rather than guessing between similar-sounding options.
AI SEO
Focus: Foundational concepts of how AI-driven search and answer engines work, and the basics of optimizing content for them.
Learners and professionals new to AI search who want to understand the landscape before specializing.
AEO & GEO
Focus: A focused, deeper dive specifically into Answer Engine Optimization and Generative Engine Optimization techniques.
Learners who already understand AI SEO basics and want to go deeper on structuring content specifically for AI-generated answers and citations.
AI SEO Mastery
Focus: Combining AI SEO fundamentals with more advanced strategy in a single, thorough course for someone who wants full command without taking multiple separate courses.
Professionals who want one comprehensive AI search course rather than progressing through entry-level and specialization courses separately.
AI SEO, AEO, GEO and LLM Mastery
Focus: Extending AI SEO Mastery's scope to include LLM-specific considerations — how large language models specifically retrieve, weight, and cite information.
Experienced SEO professionals or those who have completed AI SEO Mastery wanting the deepest possible command of this subject.
Guidance: Most learners should not take all these courses. Pick one entry point based on your current experience level (AI SEO for beginners; AI SEO Mastery or the LLM Mastery capstone for comprehensive coverage), and add specific sub-topics only if a narrower, specialized deep-dive is wanted later.
Seven Learning Tracks, 24 Courses
Find the curriculum tailored to your exact discipline and skill level.
Foundational Track
SEO & AI SEO
A broad introduction covering both traditional search engine optimization fundamentals and how AI-driven search is changing the landscape, giving beginners a complete starting foundation.
Content SEO Fundamentals
Master on-page elements, keyword research mapping, and content structuring without needing to touch code.
SEO Analytics & Measurement Basics
Learn to confidently set up and navigate Google Analytics 4 and Google Search Console to measure the actual impact of your work.
Advanced & Professional Track
Advanced SEO for Professionals
A comprehensive, professional-level course covering technical SEO, content strategy, off-page authority building, and AI search visibility together.
Enterprise SEO Strategy
Master the complexities of million-page domains, overcoming bureaucratic bottlenecks, and coordinating SEO initiatives across large cross-functional teams.
International & Multilingual SEO
Conquer global search complexities including flawless hreflang implementation, localized content strategy, and competing on regional search engines.
AI Search Track
AI SEO
Foundational concepts of AI-driven search, how answer engines and AI Overviews source information, and the basics of optimizing for AI visibility.
AEO & GEO
A focused, specialized course on Answer Engine Optimization and Generative Engine Optimization techniques specifically.
AI Tools for SEO Workflows
Learn how to ethically and safely deploy large language models to accelerate keyword clustering, data analysis, and technical audits.
Content Strategy for AI Search
Design pillar-cluster content architectures that generative engines inherently prefer to cite, moving beyond basic keyword stuffing.
AI SEO Mastery
A comprehensive course combining AI SEO fundamentals with advanced strategy, intended as a single thorough path to strong AI search competency.
AI SEO, AEO, GEO and LLM Mastery
The catalog's most advanced AI search course, extending AI SEO Mastery to include deep LLM-specific retrieval and citation behavior.
Technical & Audit Track
SEO Audits — How to Find and Fix SEO Issues on Large-Scale Websites
A technical, hands-on course in diagnosing and resolving SEO issues on large websites — crawl budget, indexation, and prioritization at scale.
Site Migration & Redesign SEO
A specialized course on how to perfectly execute URL mapping, redirect chains, and risk mitigation when a website undergoes a massive redesign.
Core Web Vitals & Page Experience
Learn to diagnose and repair LCP, CLS, and INP metrics using Chrome DevTools and field data to guarantee peak technical site health.
Off-Page, PR & Reputation Track
Off-Page SEO, Digital PR, ORM and AI Citations
Building authority beyond the website — link building, digital PR, reputation management, and how brand mentions support AI citations.
High-Tier Link Building Strategies
Move beyond outdated spam tactics and learn to execute relationship-driven outreach, HARO, and data-backed content creation for elite links.
Entity Building & Knowledge Panel Management
Master the mechanics of Google's Knowledge Graph. Learn to establish, claim, and enrich entities to dominate branded search results.
Local Search Track
AI Local SEO & Google Business Page
Local search fundamentals combined with AI-era considerations, focused on Google Business Profile optimization and map pack visibility.
Multi-Location Local SEO
Discover the specific architecture and data-management requirements needed to successfully rank franchises and multi-clinic networks locally.
Local Link Building & Community Presence
Master hyper-local relevance by acquiring neighborhood links, sponsoring regional events, and dominating local data aggregators.
eCommerce Track
AI eCommerce SEO
SEO and AI search visibility strategies specific to online stores — product and category page optimization, structured data, and product discovery.
Shopify Technical SEO
Overcome the exact platform limitations of Shopify, focusing on URL parameters, faceted navigation limits, and JavaScript rendering issues.
eCommerce Content & Category Optimization
Merge high-converting commercial intent with the deep, educational content layers needed to dominate competitive category searches.
What to Expect From Any Course in This Catalog
While the specific content varies by track, every course in this catalog shares a common structure designed for practical application rather than passive watching.
Structured Pacing
Structured lessons or modules delivered logically over the course's specific duration.
Practical Application
An applied component — working through real or realistic scenarios rather than passive content consumption alone.
Direct Access
Access to all learning materials and resources directly through madhavkushwaha.com.
Culminating Project
A final project or portfolio piece appropriate to the course's scope, allowing you to apply what you've learned to a realistic case.
How the Courses Are Delivered
Learning formats are built to be accessible but structured. Specific scheduling details are confirmed at enrollment, but the general format remains consistent.
Format & Support
Content is delivered via structured lessons over the stated duration, combined with practical assignments and a final project, accessed through the website.
Learner support is provided throughout the course so you are not left guessing when you hit a difficult concept. Specific support mechanics and start dates are confirmed when you enroll.
Practical Skills, Not Just Certificates
Outcomes are measured in skills gained. You walk away with a completed project or portfolio piece specific to your track — like a completed technical audit, an optimized Google Business Profile, or an AI-search-optimized content sample. We focus on capabilities, rather than selling the promise of a guaranteed job or an unverified credential.
Built for Different Starting Points, Not Just One
Find the recommended starting path based on your current role and experience level.
SEO Learners & Beginners
You have little or no prior experience and want to understand how search works from the ground up.
Start With: SEO & AI SEO
Final-Year Students
You are exploring digital marketing as a career path and need practical skills to bridge the gap from theory to practice.
Start With: SEO & AI SEO, then Advanced SEO
Working SEO Professionals
You already know SEO but need to update your skills for the AI era or specialize in large-scale technical work.
Consider: AI SEO Mastery, LLM Mastery, or SEO Audits
Business Owners
You want to understand or personally manage the visibility of your own local or service business.
Start With: SEO & AI SEO + AI Local SEO
eCommerce Owners
You run an online store and need specific strategies for product discovery in search and AI.
Consider: AI eCommerce SEO
Personal Website Owners
You are building a blog, portfolio, or small project and want to improve its organic reach.
Start With: SEO & AI SEO
Learn From Active, Verifiable Client Work
SEO changes constantly, and a course built once and never touched again teaches outdated instincts. These courses are taught by a consultant currently running SEO engagements for real clients.
A real-world example of scaling an organic growth strategy combining technical fixes, high-intent content, and conversion-focused SEO.
Demonstrating how visibility connects to revenue by optimizing acquisition channels and customer journeys.
Showcasing off-page and digital PR execution designed for broad international reach and brand authority.
Find the Right Course to Start With
With 24 courses across seven tracks, the hardest part is picking the right starting point — not the material itself. Share where you're starting from, and get a direct recommendation.
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