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A marriage proposal is supposed to be one of the most magical moments of a person’s life. But behind the hidden photographer, the scattered rose petals, and the carefully selected music is usually a terrified partner sweating through their shirt, hoping they do not ruin the surprise.
Planning a flawless proposal takes deep logistical work, vendor coordination, and a great eye for design. That is exactly where The Yes Girls step in. Pitched as the ultimate stress-relief service for partners ready to pop the question, this luxury event planning company walked into the Shark Tank hoping to secure an investor to help scale their nationwide footprint.
But in a business built entirely on intimate, highly personalized moments, can you really franchise romance? Here is the complete breakdown of their dramatic pitch and where the company stands today.
What is The Yes Girls?
The Yes Girls is a premium, full-service event planning company that specializes heavily in custom marriage proposals, micro-weddings, and elopements. Originally based in Orange County, California, the company acts as a luxury concierge for romance. They handle the heavy lifting of a proposal from the very first brainstorming session all the way to the final cleanup.
Instead of relying on generic templates or cheesy public flash mobs, The Yes Girls focus on high-end, deeply personal experiences. When a client signs up, they go through a detailed intake process where the planners learn about the couple's unique love story, inside jokes, and personal tastes.
The team then scouts private venues, hires professional photographers and florists, designs the physical setup, and manages a strict day-of timeline. The client’s only job is to show up, look good, and ask the big question.
| Business Overview | Details |
|---|---|
| Company Name | The Yes Girls |
| Industry | Luxury Event Planning & Hospitality |
| Founded Year | 2008 (Acquired by current CEO in 2023) |
| Core Service | Custom Marriage Proposals & Elopements |
| Target Audience | Partners seeking high-end, stress-free proposal setups |
| Retail Price | $5,000 (Entry) to $150,000+ (Ultra-Luxury Custom) |
Who is the Founder of The Yes Girls?
While The Yes Girls was originally founded in 2008, the current face of the brand is Riley Canty. The original owner, an Air Force pilot's wife, built the business from the ground up over a decade.
Riley originally joined the company as a proposal planner, working directly with clients and learning the ropes of the niche industry. After just one year of working there, Riley saw the massive potential of the brand and decided she wanted to take the wheel.
In 2023, Riley officially purchased the business from the founder for $250,000. To make the purchase happen, she utilized owner financing, meaning she agreed to pay the original owner back over a five-year period. She immediately stepped into the role of CEO, pushing the company to expand its remote planning services so they could serve couples nationwide.
Riley runs the day-to-day operations with a small team of dedicated designers and planners. Her husband, Joe Canty, serves in the U.S. Air Force. While Joe is incredibly supportive and pitched alongside Riley on national television, he does not have a formal, operational role in the business. Together, they form a tight-knit team dedicated to preserving the company's legacy of high-touch, white-glove service.
The Yes Girls Shark Tank Journey & Pitch
Riley and Joe Canty walked into the Tank during Season 17, Episode 11, which aired on January 28, 2026. The energy was high as they stepped onto the carpet, seeking an $85,000 investment in exchange for 15% equity in The Yes Girls.
They introduced their company as the nation's premier luxury proposal planner, boasting a flawless track record. Over 17 years, the company had planned thousands of events with a 100% success rate—nobody had ever said "no" during a Yes Girls proposal.
Kevin O’Leary, naturally, had to ask what would happen if someone actually rejected the proposal. Joe confidently replied that they simply do not miss, which drew a laugh from the panel.
The Sharks dug straight into the numbers. Lori Greiner wanted to know about their pricing structure. Joe explained they operate on three tiers: Standard, Premium, and Custom. An entry-level standard package costs a client about $5,000 total, and from that, The Yes Girls takes home a flat $1,500 planning fee. The rest goes to the pre-negotiated vendors. On the high end, they mentioned doing a massive custom event that cost the client $150,000, netting the company a cool $50,000 profit.
However, the mood shifted when the Sharks asked about overall revenue and company debt. Riley was honest: in 2024, they brought in $374,000 across 94 events. However, their projected revenue for 2025 had dipped slightly to just over $300,000.
On top of the sliding revenue, Riley revealed the details of the company buyout. Out of the original $250,000 purchase price, she still owed the previous owner $180,000.
| Pitch & Offers | Details |
|---|---|
| Initial Ask | $85,000 |
| Equity Offered | 15% |
| Implied Valuation | $566,666 |
| Sharks in the Room | Kevin O'Leary, Lori Greiner, Barbara Corcoran, Daniel Lubetzky, Chip & Joanna Gaines (Guest Sharks) |
| Offers Made | None |
| Final Deal Accepted | No Deal (Walked Away) |
The Sharks began to drop out one by one. Daniel Lubetzky was the first to exit. While he respected their hustle, he felt that proposing is a deeply intimate moment and injecting a third-party business into it just wasn't an industry he wanted to invest in.
Kevin O'Leary bowed out next, noting that a service-based business reliant on heavy human involvement is incredibly difficult to scale.
Guest Sharks Chip and Joanna Gaines, who know a thing or two about design and scaling a lifestyle brand, echoed Kevin's concerns. They praised Riley's eye for detail and the company's beautiful portfolio, but they worried about how the business could maintain Riley’s unique personal touch as it expanded across multiple states.
Lori Greiner liked the built-in marketing, since every client posts their proposal photos online and tags the planners, but she also decided not to invest. Barbara Corcoran followed suit.
Though they left without a deal, Daniel Lubetzky offered them a parting piece of advice: to always keep investing in their own marriage first.
What Happened to The Yes Girls After Shark Tank?
Even without a handshake from a Shark, appearing on a prime-time television show is one of the best marketing boosts a small business can get. The immediate aftermath for The Yes Girls was overwhelmingly positive. They experienced the classic "Shark Tank effect," with thousands of curious viewers and nervous partners flooding their website.
Capitalizing on the national exposure, Riley and her team immediately launched a limited-time Shark Tank promotion on their homepage. This clever marketing move captured the wave of organic traffic, converting casual viewers into paying clients.
The exposure also helped them build out their network of exclusive vendor and venue partnerships. Because they operate in multiple cities, having reliable local florists, photographers, and private rooftops on speed-dial is critical. The Shark Tank name-drop made it much easier for them to negotiate favorable rates with new high-end vendors.
Is The Yes Girls Still in Business?
Yes, The Yes Girls is very much still in business. Surviving the Shark Tank gauntlet unharmed, the company continues to operate as the leading luxury proposal planning service in the United States.
They are currently heavily promoting their "Signature Packages," which allow clients to choose from beautifully pre-designed concepts (like an ocean-inspired seaside setup) that can be easily customized. This approach directly addresses the Sharks' concerns about scalability.
By offering pre-built templates that only require minor personalization, The Yes Girls can plan more events simultaneously without burning out their core team. They have also expanded their services to include elopements and micro-weddings, capturing clients who loved their proposal and want the same stress-free experience for their actual wedding day.
What is the Valuation & Net Worth of The Yes Girls?
Because The Yes Girls did not secure a deal on Shark Tank, their valuation was never officially cemented by an investor. However, based on their initial pitch, Riley and Joe valued the company at $566,666.
Estimating the exact net worth of the business requires looking at their latest disclosed financials. With an average yearly revenue hovering between $300,000 and $400,000, and standard service industry profit margins, the company is generating healthy cash flow.
However, the business is still likely paying down the $180,000 debt from the 2023 owner-financing agreement. Taking the debt into account, the current estimated net worth of the business itself is likely right around their initial $500,000 valuation mark. As they continue to pay off the loan and capture post-Shark Tank growth, the company's equity value will rise significantly.
How Much Do The Yes Girls Packages Cost?
If you want a flawless proposal, you have to be willing to pay for the expertise. The Yes Girls operate strictly in the luxury space, so bargain hunters will not find any cheap options here.
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Standard Tier: Their entry-level standard packages start at around $5,000. This covers the venue rental, the vendor costs (like a photographer and basic floral arrangements), and the company's $1,500 planning fee.
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Premium Tier: If you want more elaborate decor, live musicians, or private dining, you will need to upgrade to a premium package, which easily pushes the budget toward the $10,000 to $20,000 range.
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Ultra-Luxury Custom: For the elite tier, they offer fully custom packages that have no price ceiling. They have successfully executed events costing upwards of $150,000 for high-net-worth clients who demand complete privacy, exotic locations, and jaw-dropping aesthetics.
Are The Yes Girls Reviews Good?
When you are dealing with a once-in-a-lifetime moment, reputation is everything. Fortunately for The Yes Girls, their reviews are stellar. Having been in operation since 2008, the company has built an elite level of credibility.
Clients praise the team for their extreme attention to detail and their ability to keep a secret. Many online testimonials highlight how the planners managed to distract the partner, handle sudden weather changes, and coordinate multiple vendors without breaking a sweat. The peace of mind they offer is their greatest selling point.
In an industry where a single late photographer or wilted bouquet can ruin the moment, The Yes Girls' 100% success rate over thousands of events speaks for itself.
